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takeovers



Skin it to Win It: Why Skinning Sets the Stage for Web Page Takeovers

Written on
June 1st 2006
Author
Jaime Gottlieb

Page takeovers are arguably one of the most eye-catching ads a consumer will see upon opening a Web page. The homepages of online big guns like AOL and Yahoo have in more recent years added this advertising format to their media kits, bringing the first attention to the latest online [...] more...