tahzoo



Predictive Personalization: How Far is too Far?

Written on
October 20th 2014
Author
Anusha Anand

Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the line ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...