tags



Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short

Written on
May 16th 2013
Author
Frédéric Jahard

ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, ... more...

More Tags, More Problems

Written on
February 20th 2013
Author
Mike Sands

Delivering tags down to a web page is the prime directive of any tag management system. However, a properly delivered tag is still subject to the hostile environment of the browser where syntax errors, server outages and deferred tag loading can cause the data in the tag to be lost ... more...

Manage Your Site’s Tags for Better Business

Written on
December 9th 2011
Author
Paul Cook

ADOTAS – Managing a website’s tags — used for various campaigns such as web analytics, email, search, ad servers, online testing, behavioral targeting and social media — is a costly and complex affair. But most companies don’t realize just how much their business can be hurt by not properly implementing or managing those ... more...

Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data Flow System

Written on
October 24th 2011
Author
Gavin Dunaway

ADOTAS – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection. “We ... more...

Using Tag Management for Do-Not-Track

Written on
September 9th 2011
Author
Angus Glover Wilson

ADOTAS – Tag management systems have plenty of advantages: they reduce the need for IT resources, speed up page loading time, and improve overall site performance. There’s another, equally critical advantage baked into some (but not all, it must be mentioned) tag management systems. They can help marketers, site owners, ... more...

TagMan Aims to Beat Tag Load Lag

Written on
July 19th 2011
Author
Gavin Dunaway

ADOTAS – According to tag manager TagMan, the most typically used advertising tracking tag or pixels, the iFrame container employed by most major ad servers, can take a quarter of a second to load. Most e-commerce sites surveyed by TagMan last year incorporate five to seven tags per page (some ... more...

Got Funds? TagMan Grabs $2.25 million

Written on
January 14th 2011
Author
Gavin Dunaway

ADOTAS – Chalk up some more momentum for the attribution express — the same week attribution and analytics firm ClearSaleing is purchased by GSI Commerce, tag management problem-solver TagMan left a Series A round of funding with $2.25 million. Leading the round was Greycroft Partners, with iNovia Capital and Cambridge ... more...

Adometry Branches Into Pub Tag Management

Written on
November 10th 2010
Author
Gavin Dunaway

ADOTAS – Tags! Is there anything in the display industry more exciting besides… Well, everything? But while tag talk tends to induce yawning, its serious business. During its early trials with new tag management system TagScan, Adometry — which provides ad verification and campaign effectiveness services to players across the ... more...

Tags Ain’t Sexy, But They Are Serious

Written on
September 24th 2010
Author
Gavin Dunaway

ADOTAS – I ran into Chris Brinkworth, CMO of TagMan, yesterday at a Mediamind event (more on Monday), who lamented that there’s nothing sexy about his field. A friend of his does social media marketing and agency eyes light up at the very mention of Facebook; however, when Chris says ... more...

The Art of Attribution: Understanding the Attribution Funnel

Written on
January 28th 2010
Author
Anto Chittilappilly

ADOTAS – After all these years using last click-based metrics without any problems, why do I need attribution? Can’t we assume that the last click is a representative sample of all the touchpoints? These are some of the questions I hear time to time. It was the father of modern advertising ... more...