tagman



Ensighten Acquires TagMan, Aims to Take on the Adobe Marketing Cloud

Written on
March 18th 2014
Author
AdotasWire

ADOTAS — Ensighten has acquiredTagMan, the pioneer tag management and attribution company. On the heels of a recent Series B fundraising of $40 million, the acquisition of TagMan, headquartered in London, establishes Ensighten as the clear market share leader by expanding its global customer base, which now represents companies generating over $1.9 ... more...

Industry Reacts to the Latest Big Acquisition News

Written on
February 25th 2014
Author
Mike Daly

ADOTAS – Oracle announced yesterday that it has signed an agreement to acquire Big Data platform BlueKai. Terms were not officially announced, but media speculation puts the price tag in the range of $400 million. “Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing ... more...

TagMan, Tealium CEOs Respond to Google Tag Manager Announcement

Written on
October 2nd 2012
Author
Mike Daly

The launch of Google Tag Manager, which helps digital marketers more easily manage their Google-related products, has drawn reaction from interested parties. Ali Behnam, CEO of Tealium, a leader in enterprise tag management, responded thusly: Google’s entry into the space validates the tag management space, and verifies the growing ... more...

Mind Your Own eBusiness

Written on
May 7th 2012
Author
Angus Glover Wilson

ADOTAS – Getting some privacy used to be as simple as locking your door or finding a nice, quiet spot somewhere. Keeping your information private was as simple as putting it away in a locked drawer or safe. Well, those days are long gone, and many consumers are not happy about it. The Information ... more...

Got Funds? Big Rounds for OpenSky, Zaarly, TagMan and More

Written on
October 25th 2011
Author
Gavin Dunaway

ADOTAS – Last night at a charity event hosted by InMobi (more to come), I ran into a lawyer whose firm serves venture capital firms with their eyes on advertising tech by drawing up investing contracts and such. As I trudge through all the funding announcements in my inbox this morning, I can’t ... more...

Why Client-Side Tag Management Is Still Important

Written on
October 25th 2011
Author
Maggie Neuwald

ADOTAS - Although a grand vision of completely removing JavaScript and image files used for tracking website activity is clearly appealing, we at TagMan continue to invest in client-side technology improvements. Certainly, “simple container tags do not a tag management system make,” and they often add to the page latency issues ... more...

Using Tag Management for Do-Not-Track

Written on
September 9th 2011
Author
Angus Glover Wilson

ADOTAS – Tag management systems have plenty of advantages: they reduce the need for IT resources, speed up page loading time, and improve overall site performance. There’s another, equally critical advantage baked into some (but not all, it must be mentioned) tag management systems. They can help marketers, site owners, ... more...

TagMan Aims to Beat Tag Load Lag

Written on
July 19th 2011
Author
Gavin Dunaway

ADOTAS – According to tag manager TagMan, the most typically used advertising tracking tag or pixels, the iFrame container employed by most major ad servers, can take a quarter of a second to load. Most e-commerce sites surveyed by TagMan last year incorporate five to seven tags per page (some ... more...

Criteo Picks TagMan for Retargeting Tags

Written on
April 29th 2011
Author
Gavin Dunaway

ADOTAS – It’s been a while since we checked in with the advertising tag masters at TagMan, and it seems they’ve been quite busy — most recently, the company jumped into bed with retargeting champion Criteo for a partnership promises to simplify, accelerate and enhance the execution of retargeting campaigns. The ... more...

Got Funds? TagMan Grabs $2.25 million

Written on
January 14th 2011
Author
Gavin Dunaway

ADOTAS – Chalk up some more momentum for the attribution express — the same week attribution and analytics firm ClearSaleing is purchased by GSI Commerce, tag management problem-solver TagMan left a Series A round of funding with $2.25 million. Leading the round was Greycroft Partners, with iNovia Capital and Cambridge ... more...