tag-management
For B2B Marketers, the Future is Behind the Firewall
ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking [...] more...
Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership
CHICAGO (February 21, 2013) – BrightTag, a technology platform provider for the digital marketing industry, today announced that Yahoo! JAPAN, the Japan market leader with 83.9% * reach of Japan’s online audience, has expanded its relationship with BrightTag. Under the terms of the new long-term agreement, Yahoo! JAPAN will be [...] more...
More Tags, More Problems
Delivering tags down to a web page is the prime directive of any tag management system. However, a properly delivered tag is still subject to the hostile environment of the browser where syntax errors, server outages and deferred tag loading can cause the data in the tag to be lost [...] more...
AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company
Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby, is [...] more...
Industry Leaders Offer Predictions for 2013 (Part 1)
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing. Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization. With the advance [...] more...
Industry Leaders Offer Predictions for 2013 (Part 2)
1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and [...] more...
Tealium Appoints Veteran Software and Internet Executive Jeff Lunsford as CEO
SAN DIEGO (November 26, 2012) – Tealium, the leader in enterprise tag management, today announced that Jeff Lunsford (pictured) will join the company in January as chief executive officer, adding a proven technology executive to lead the company’s aggressive growth strategy worldwide. Lunsford, who currently serves on Tealium’s board of directors, [...] more...
Industry Experts Predict the Top 5 Digital Marketing Trends for 2013
With the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with these trends, leading the way in more effectively and [...] more...
BrightTag Powers A New Standard for Integrating Media Partners on the AppNexus Platform
CHICAGO (November 7, 2012) – BrightTag, a technology platform provider for the digital marketing industry, and AppNexus, the world leader in real-time advertising technology, today announced an integrated solution that dramatically simplifies the way marketers connect with any of the more than 250 companies that leverage the AppNexus platform. “One of [...] more...
Tealium Launches Turnkey Tag Management Solution for Mobile and Video
SAN DIEGO (October 24, 2012) – Tealium, the leader in enterprise tag management systems, today announced the launch of a turnkey solution for helping organizations manage their digital marketing vendor tags across multiple touch points, including mobile web sites and mobile apps, traditional web sites, video and more. These capabilities are seamlessly [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
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- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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