Adotas

Where media buyers start online



tacoda



ValueClick Sues Tacoda

Written on
August 5th 2008
Author
Kathleen

ADOTAS – ValueClick has sued Tacoda for allegedly infringing on ValueClick’s patented behavioral targeting system. (ValueClick recently announced the launch of a new behavioral targeting platform that was designed to even more predictive – the suit targets patents from the 1990s though). MediaPost was the first to report on the suit, [...] more...

Hiring Round-Up: Microsoft, interCLICK, Peer 39

Written on
July 24th 2008
Author
Kathleen

ADOTAS – Big news over at Microsoft: Kevin Johnson, the executive heading up Microsoft’s beleaguered online biz, is departing after 16 years with the company. He’s moving on to the chief executive slot at Juniper Networks.Johnson is getting out while the getting’s good: he was central in the failed negotiations [...] more...

Tremor Shakes Things Up With New CFO

Written on
June 2nd 2008
Author
Kathleen

ADOTAS – Tremor Media, an online video advertising network, has snagged Mark Pinney (previously a Tacoda exec) as its global CFO, and secured an influx of cash from the European Founders Fund. Pinney will head Tremor’s overseas expansion effort, which will be funded by the European Founders Fund unspecified investment. Pinney [...] more...

AOL Loses Top Ad Exec

Written on
February 12th 2008
Author
Editor

Dave Morgan, 44, the head of AOL’s advertising strategy, is leaving the company to pursue entrepreneurial opportunities. Morgan leaves at a key time for AOL as Time Warner restructures its business under new chief executive Jeff Bewkes. Time Warner plans to separate AOL’s online-access business, a move widely seen as an [...] more...

2007 In Review - We Came, We Saw, We Conquered!

Written on
December 20th 2007
Author
Editor

As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global spend [...] more...

AOL Tightens Up Platform A

Written on
December 11th 2007
Author
Editor

AOL made further efforts to fuse its ad sales teams on Monday, which continues plans set in motion about two months ago. The new division combines the sales teams of Tacoda and AOL. Platform A Marketing Solutions, the title given to the new entity, will be focused on the larger ad [...] more...

TACODA Sells To AOL

Written on
July 24th 2007
Author
Editor

Another acquisition making headlines today is that of AOL and TACODA. TACODA is an ad network that specializes in online behavioral targeting. The ad network gives advertisers the possibility of serving ads based on the online behavior of consumers. AOL can utilize this functionality to widen their targeting capacity and broaden [...] more...

TACODA Publishes Data Guidelines

Written on
March 8th 2007
Author
Editor

Behavioral ad network TACODA has published a set of security guidelines to let publishers, advertisers and users know how it uses and secures the ad serving data gathered from its Audience Networks behavioral ad platform. Behavioral advertising networks serve ads to consumers by tracking their behavior and identifying them anonymously. That [...] more...

TACODA Licenses comScore Data

Written on
January 16th 2007
Author
Editor

Behavioral ad network TACODA has struck a multi-year deal with Internet measurement company comScore Networks to provide additional data on its markets. TACODA will be combining the comScore data with its Audience Networks behavioral database, hopefully revealing previously hidden trends and details about its online audience. “Our goal is to synthesize [...] more...

TACODA Corrals Nine New Members

Written on
December 5th 2006
Author
Editor

Behavioral advertising network TACODA has signed nine new members, which include newspaper and reference sites, giving advertisers access to sites like the New York Observer, CareerBuilder, Merriam-Webster, Brittanica.com and the Ziff Davis-owned 1UP Network. TACODA’s network launched in 2005, and now serves more than 4,000 clients and reaches more than 150 [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

Adotas Partnership