tacoda
TACODA founder takes on TV
ADOTAS — Dave Morgan has a new company that will help television companies improve ratings by lifting the effectiveness of their tune-in programming spots. Simulmedia, according to the founder of TACODA and Real Media, will help television companies improve ratings by lifting the effectiveness of their tune-in programming spots. The goal [...] more...
Target Your Audience
ADOTAS EXCLUSIVE — Over the past few years, the rise of effective audience targeting for online display advertising has received quite a bit of attention from the launch and subsequent growth of audience networks such as Revenue Science , TACODA and Blue Lithium . These networks have shown that effective targeting [...] more...
ValueClick Sues Tacoda
ADOTAS – ValueClick has sued Tacoda for allegedly infringing on ValueClick’s patented behavioral targeting system. (ValueClick recently announced the launch of a new behavioral targeting platform that was designed to even more predictive – the suit targets patents from the 1990s though). MediaPost was the first to report on the suit, [...] more...
Hiring Round-Up: Microsoft, interCLICK, Peer 39
ADOTAS – Big news over at Microsoft: Kevin Johnson, the executive heading up Microsoft’s beleaguered online biz, is departing after 16 years with the company. He’s moving on to the chief executive slot at Juniper Networks.Johnson is getting out while the getting’s good: he was central in the failed negotiations [...] more...
Tremor Shakes Things Up With New CFO
ADOTAS – Tremor Media, an online video advertising network, has snagged Mark Pinney (previously a Tacoda exec) as its global CFO, and secured an influx of cash from the European Founders Fund. Pinney will head Tremor’s overseas expansion effort, which will be funded by the European Founders Fund unspecified investment. Pinney [...] more...
AOL Loses Top Ad Exec
Dave Morgan, 44, the head of AOL’s advertising strategy, is leaving the company to pursue entrepreneurial opportunities. Morgan leaves at a key time for AOL as Time Warner restructures its business under new chief executive Jeff Bewkes. Time Warner plans to separate AOL’s online-access business, a move widely seen as an [...] more...
2007 In Review – We Came, We Saw, We Conquered!
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global spend [...] more...
AOL Tightens Up Platform A
AOL made further efforts to fuse its ad sales teams on Monday, which continues plans set in motion about two months ago. The new division combines the sales teams of Tacoda and AOL. Platform A Marketing Solutions, the title given to the new entity, will be focused on the larger ad [...] more...
TACODA Sells To AOL
Another acquisition making headlines today is that of AOL and TACODA. TACODA is an ad network that specializes in online behavioral targeting. The ad network gives advertisers the possibility of serving ads based on the online behavior of consumers. AOL can utilize this functionality to widen their targeting capacity and broaden [...] more...
TACODA Publishes Data Guidelines
Behavioral ad network TACODA has published a set of security guidelines to let publishers, advertisers and users know how it uses and secures the ad serving data gathered from its Audience Networks behavioral ad platform. Behavioral advertising networks serve ads to consumers by tracking their behavior and identifying them anonymously. That [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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