tablets



Why Ad Server Misfires Hurt Advertisers

Written on
May 20th 2014
Author
Dave Zinman

ADOTAS – A great deal of time and effort is spent creating platforms and algorithms that can increase timeliness and targeting accuracy at scale. These ad serving platforms and programmatic buying have improved digital advertising in many ways, and are dynamic and adaptable in every way but one: what about ... more...

Criteo Releases Complete Personalized Mobile Ad Solution

Written on
April 30th 2014
Author
Press Release

PALO ALTO, Calif., April 29, 2014 (ADOTAS) — Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced the global availability of a complete mobile advertising solution. As consumers continue to transition to tablets and smartphones like the iPad and iPhone, Criteo helps marketers deliver ... more...

Moboom Launches Site-Building Tool Aimed At Fixing Over 800 Million Mistakes Currently on Web

Written on
February 11th 2014
Author
Press Release

SAN FRANCISCO, February 11, 2014 (ADOTAS) – According to a recent survey, there are more than 920 million* websites on the Internet. More than 95% of these sites fail to follow Google’s recommendation to build and maintain one website that works across all devices, including desktop, tablets and smartphones. Moboom today announced ... more...

Christmas Continues To Set App Download Records

Written on
January 3rd 2014
Author
Mary Ellen Gordon, PhD

ADOTAS – Connected devices have become part of our Christmas and Thanksgiving traditions. This marks a change from just a few years ago when smartphones and tablets represented exciting new additions to our lives that we couldn’t wait to unwrap, activate, and start filling up with apps. Flurry’s data showed another record-breaking level ... more...

Google’s Enhanced Campaigns: Pros and Cons

Written on
December 24th 2013
Author
Daniel Laury

EDITOR’S NOTE: This article, originally published on March 14, 2013, placed at No. 19 in our 20 most popular articles of the year. ADOTAS — The rapid adoption of mobile devices (smartphones, tablets) and their use alongside desktop and in-home electronics (PCs, TVs) is significantly changing the way all of us ... more...

blinkx Acquires Rhythm NewMedia in $65 Million Deal

Written on
December 3rd 2013
Author
Press Release

LONDON and SAN FRANCISCO, December 3, 2013 (ADOTAS) — blinkx plc (“blinkx” or the “Company”), the Internet Media platform that connects audiences with brands through professionally generated content, announces that it has today entered into an agreement (the “Acquisition Agreement”) to acquire Rhythm NewMedia Inc. (“Rhythm”), a leading premium mobile video ... more...

AdSpruce Delivers Native Mobile Video Advertising Solution to Mobile Devices

Written on
November 20th 2013
Author
Press Release

LONDON, November 20, 2013 (ADOTAS) — AdSpruce has unveiled a unique native video advertising proposition for mobile devices. The solution is a custom-made branded TV channel consisting of the brand’s video content interspersed with their latest ads and can be made available across all digital media from smartphones and tablets ... more...

Which is Better: Funny or Not Funny? It’s Not Complicated

Written on
November 5th 2013
Author
Sam Melton

ADOTAS – “Can you hear me now? Good.” Those six words started it all. Two major cell phone service providers are just now catching up with the comedic fire that Verizon started more than a decade ago. That irritating phone conversation From 2002 until 2011, the “Can you hear me now” guy – ... more...

5 Questions to Consider Before Investing in Your Next CRM System

Written on
November 4th 2013
Author
Ray Kingman

ADOTAS – Many of today’s marketing organizations have made significant investments in CRM systems, analytic tools and marketing automation platforms to better identify, understand and connect with their customers and prospects. But making the most of these investments is no small task and each new platform, system or solution comes ... more...

The Mobile Video Advertising Outlook: Q&A with AdColony’s Nikao Yang

Written on
November 1st 2013
Author
LiveRail

ADOTAS — We are seeing a massive change in video consumption behaviors. Users are consuming more content online via a variety of non-traditional channels (smartphones, tablets, IPTV, etc.). As consumption patterns shift, short form content is one of the main ways viewers are currently consuming online content. This kind of ... more...