tablets



Moboom Launches Site-Building Tool Aimed At Fixing Over 800 Million Mistakes Currently on Web

Written on
February 11th 2014
Author
AdotasWire

SAN FRANCISCO, February 11, 2014 (ADOTAS) – According to a recent survey, there are more than 920 million* websites on the Internet. More than 95% of these sites fail to follow Google’s recommendation to build and maintain one website that works across all devices, including desktop, tablets and smartphones. Moboom today announced ... more...

Christmas Continues To Set App Download Records

Written on
January 3rd 2014
Author
Mary Ellen Gordon, PhD

ADOTAS – Connected devices have become part of our Christmas and Thanksgiving traditions. This marks a change from just a few years ago when smartphones and tablets represented exciting new additions to our lives that we couldn’t wait to unwrap, activate, and start filling up with apps. Flurry’s data showed another record-breaking level ... more...

Google’s Enhanced Campaigns: Pros and Cons

Written on
December 24th 2013
Author
Daniel Laury

EDITOR’S NOTE: This article, originally published on March 14, 2013, placed at No. 19 in our 20 most popular articles of the year. ADOTAS — The rapid adoption of mobile devices (smartphones, tablets) and their use alongside desktop and in-home electronics (PCs, TVs) is significantly changing the way all of us ... more...

blinkx Acquires Rhythm NewMedia in $65 Million Deal

Written on
December 3rd 2013
Author
AdotasWire

LONDON and SAN FRANCISCO, December 3, 2013 (ADOTAS) — blinkx plc (“blinkx” or the “Company”), the Internet Media platform that connects audiences with brands through professionally generated content, announces that it has today entered into an agreement (the “Acquisition Agreement”) to acquire Rhythm NewMedia Inc. (“Rhythm”), a leading premium mobile video ... more...

AdSpruce Delivers Native Mobile Video Advertising Solution to Mobile Devices

Written on
November 20th 2013
Author
AdotasWire

LONDON, November 20, 2013 (ADOTAS) — AdSpruce has unveiled a unique native video advertising proposition for mobile devices. The solution is a custom-made branded TV channel consisting of the brand’s video content interspersed with their latest ads and can be made available across all digital media from smartphones and tablets ... more...

Which is Better: Funny or Not Funny? It’s Not Complicated

Written on
November 5th 2013
Author
Sam Melton

ADOTAS – “Can you hear me now? Good.” Those six words started it all. Two major cell phone service providers are just now catching up with the comedic fire that Verizon started more than a decade ago. That irritating phone conversation From 2002 until 2011, the “Can you hear me now” guy – ... more...

5 Questions to Consider Before Investing in Your Next CRM System

Written on
November 4th 2013
Author
Ray Kingman

ADOTAS – Many of today’s marketing organizations have made significant investments in CRM systems, analytic tools and marketing automation platforms to better identify, understand and connect with their customers and prospects. But making the most of these investments is no small task and each new platform, system or solution comes ... more...

The Mobile Video Advertising Outlook: Q&A with AdColony’s Nikao Yang

Written on
November 1st 2013
Author
LiveRail

ADOTAS — We are seeing a massive change in video consumption behaviors. Users are consuming more content online via a variety of non-traditional channels (smartphones, tablets, IPTV, etc.). As consumption patterns shift, short form content is one of the main ways viewers are currently consuming online content. This kind of ... more...

OptiMine Survey: Nearly Two-Thirds Of Advertisers Say It’s Difficult To Measure ROI Of Display Ads

Written on
June 25th 2013
Author
Richard L. Tso

ADOTAS – Online advertising is a different beast from its television and print counterparts. Display ads can be tracked and measured online, but to date, there isn’t a clear, universal metric to help marketers track effectiveness across all channels including desktop, tablet and mobile platforms. Today, online advertisers have the ability ... more...

Brands & the Next Internet Wave: What You Need To Know

Written on
May 21st 2013
Author
David Mitnick

ADOTAS – For brand managers and marketers, the Internet has presented a rapid series of opportunities and challenges. First came the growth of websites, which took consumer attention from traditional media and eventually attracted an increasing percentage of media budgets. Next came a tidal wave of social media outlets like ... more...