tablets
Challenge Accepted: 3 Mobile Opportunities in 2013
ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and [...] more...
Study: Mobile and Tablets Driving US Paid Search Spend
LOS ANGELES, April 18, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its quarterly State of Paid Search Report, which found that total search advertising spend across Google and Yahoo!-Bing increased 21.6 percent year-over-year, in addition to other findings. [...] more...
Google’s Enhanced Campaigns: Pros and Cons
The rapid adoption of mobile devices (smartphones, tablets) and their use alongside desktop and in-home electronics (PCs, TVs) is significantly changing the way all of us spend time online. According to Google, 90 percent of people use multiple screens sequentially. Even more interesting is the fact that increasingly consumers (especially [...] more...
Larissa’s Picks to Click: The Shift to Tablets, Amazon’s Ad Network, ‘Cracked’ Advertising
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Happy National Cheese Doodle Day! Now for the age-old question: crunchy or puffy? AdExchanger examines how marketers should consider shifting ads to [...] more...
BII REPORT: Why Mobile Video Is Set To Explode
In a recent report, BI Intelligence analyzes the impact of 4G LTE and device design improvements on mobile video growth, examines who watches mobile video and how they watch it, and details the mobile video monetization opportunity. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url [...] more...
Industry Leaders Offer Predictions for 2013 (Part 5)
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...
Is Content Marketing the Future? Lessons for the Digital Engagement Path
With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral [...] more...
Jivox and Nielsen Bring TV Metrics to Online Video
REDWOOD CITY, CALIF. (September 19, 2012) – Jivox today announced it will integrate Nielsen Online Campaign RatingsTM into its interactive video technology platform. Using campaign audience demographic metrics from Nielsen Online Campaign Ratings and Jivox engagement data, brands can identify who received an intended ad and what demographic segment is [...] more...
Study: PCs Losing Share of Traffic on Ecommerce Sites to Tablets
ADOTAS - According to a recent report issued by online marketing technology provider Monetate — a report culled from 100 million shopping events that occurred on 100 ecommerce sites — traffic from tablets and smartphones is gaining share of total traffic so quickly that traffic from desktop users might fall [...] more...
Online Publishers Association Report on Tablet Usage Paints Complex, Evolving Picture
ADOTAS – The Online Publishers Association released its second “Portrait of Today’s Tablet User” report yesterday, intending to explain something about who tablet users are, how they’re using their tablets, what content they’re choosing to pay for, what they’re spending money on via their tablets and how, and their attitudes [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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