tablet



5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

5 Keys to Capitalizing on the Mobile Gaming Phenomenon

Written on
March 11th 2014
Author
Ari Brandt

ADOTAS – Over the last two years, mobile gaming has emerged as one of the largest forms of media consumption and it doesn’t appear to be slowing down. In fact, according to eMarketer, gaming continues to dominate as the most popular activity by smartphone owners and nearly 70 percent of ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Criteo Appoints Ann Wang as Managing Director of China

Written on
February 26th 2014
Author
AdotasWire

BEIJING, February 25, 2014 (ADOTAS) – Criteo (Nasdaq:CRTO), a global leader in digital performance advertising, today officially announced the appointment of Ann Wang (pictured) as Managing Director China, to lead the Criteo business in one of its largest strategic growth markets globally. This is a newly created position to start full-fledged ... more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on
February 25th 2014
Author
Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, ... more...

IAB Releases ‘Mobile Video Buyer’s Guide’

Written on
February 11th 2014
Author
AdotasWire

PALM DESERT, Calif., February 11, 2014 (ADOTAS) — To cut through the varied and intricate mobile video landscape, the IAB Mobile Marketing Center of Excellence and its Mobile Video Task Force have released the “Mobile Video Buyer’s Guide: Practical Advice for Video Advertising on Smartphones and Tablets.” Crafted to help marketers ... more...

6 Technologies That Are Changing The Way We Do Business

Written on
February 11th 2014
Author
Hailey Robinson

ADOTAS — Technology is constantly changing how people communicate and conduct business. As a result, the business world is continuously adapting and adjusting to keep up with technology’s advancements. Although there’s no sure way to predict the innovations of the future, there are technologies already available that are influencing how ... more...

PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...