tablet



ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

wywy Closes Acquisition of Second Screen Networks

Written on
June 25th 2014
Author
Press Release

NEW YORK, June 25, 2014 (ADOTAS) – wywy (www.wywy.com), a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites.  As part of ... more...

YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research

Written on
June 2nd 2014
Author
Press Release

REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator based on US results of its multi-national research with Nielsen on multi-screen reach and brand impact. The fully functional tool computes unduplicated reach ... more...

Will the Tablet Conquer the Desktop?

Written on
May 23rd 2014
Author
Yariv Ron

ADOTAS – When the iPad was first launched back in 2010, no one imagined that it would compete with the PC. The tablet was described as a “living room device,” supporting gaming, media and entertainment within the household. In January 2010, before the launch of the iPad,Flurry analyzed the 200 ... more...

Epoxy Helps Brands Increase Engagement with Video-Focused Platform

Written on
May 20th 2014
Author
Press Release

LOS ANGELES, May 20, 2014 (ADOTAS) – Epoxy today launches social-first video tools enabling online video creators to connect with their audience where they engage most. Integrating YouTube, Facebook, Twitter and Instagram, Epoxy boasts proprietary distribution, engagement and analytics features to help creators organically develop a fan base and drive incremental ... more...

Mobile, Video and Advertising: It’s All About Context

Written on
May 13th 2014
Author
Irfon Watkins

ADOTAS – All across the country, trains, planes and the back seats of automobiles are filled with people snacking. But it’s not just Doritos and Hershey Bars that are being consumed. Users are gorging at record rates on video content on their smartphones and tablets. 183.8 million Americans watched 48.7 billion online ... more...

IAB: Viewers Prefer Original Digital Video to TV in News, Sports & Daytime

Written on
May 7th 2014
Author
Press Release

NEW YORK, May 7, 2014 (ADOTAS) – Americans are increasingly embracing original digital video, according to the “2014 Original Digital Video Study” from the Interactive Advertising Bureau (IAB), which finds that viewers of original digital programming prefer that type of content to news, sports and daytime programming on television, and ... more...

Zinio Acquires Audience Media

Written on
April 29th 2014
Author
Mike Daly

ADOTAS — This morning, Zinio, the world’s largest digital newsstand and leading magazine app for iOS, announced that it has acquired Audience Media, the leading developer of mobile app solutions, to translate print publications into mobile apps optimized for the smartphone and tablet reading experiences. “The move solidifies Zinio’s position as the category ... more...

Don’t Sacrifice Great Content for Visibility

Written on
April 25th 2014
Author
Erik Pavelka

ADOTAS – When was the last time you read an article, tweet or post that began with, “The Top 10…?” If you are like me, then it was probably recently. From top-tier business publishers to long tail blogs, “Top 10s” are inescapable. We know that publisher “Top 10 Insider Secrets…” and ... more...

Is Measurement Killing Ad Growth?

Written on
April 22nd 2014
Author
Travis Hockersmith

ADOTAS – Trailblazing. That’s what advertising and advertisers are known for. Creativity and risk-taking can bring you many places in the ad industry. So why, when it comes to placing those ads on emerging digital platforms versus traditional TV, does trailblazing take a back seat? The answer: measurement. Measurement needs to ... more...