t-mobile
Lessons on Going Viral from the Angry Birds Ad
ADOTAS – The team behind T-Mobile‘s Angry Birds Live commercial gained recognition when their recent efforts spread like wildfire on the internet, achieving 8 million views of the video. Even the behind-the-scenes footage made an impact, with 140,000 views. The success was no mistake — Angry Birds followed all the [...] more...
Quick Hits: AdBlock Blocks Fewer Ads, Amazon Aces a Test of the Cloud
ADOTAS – AdBlock Plus developer Wladimir Palant announced last week the popular ad-blocking plugin is going to begin blocking fewer ads — at least in its default settings. AdBlock Plus 2.0 allows for “non-intrusive” ads — that is, ads that are static (preferably text-only) and, as such, have no audio or [...] more...
Justice Department Delays AT&T/T-Mobile Antitrust Case
ADOTAS – The U.S. Justice Department wants to postpone its antitrust case aiming to block ‘s AT&T’s acquisition of T-Mobile, and today Justice Department attorney Joseph Wayland proposed that delay in court. The trial was originally scheduled to begin in February of 2012. According to Wayland’s statement, because AT&T withdrew [...] more...
AT&T, T-Mobile & Verizon to Invest $100 Million in Isis Mobile Commerce System
ADOTAS – Although Google summoned a lot of fanfare to launch its digital Wallet, a mobile commerce solution that employed NFC technology and the Android mobile operating system, even if you squinted really hard, it was obvious that the application was limited (which is really too kind an adjective). The age [...] more...
Examining the M-Commerce Landscape After eBay’s Zong Acquisition
ADOTAS – Last holiday season, eBay witnessed a 134% year-over-year growth in U.S. m-commerce sales between Nov. 25 to Dec. 25, resulting in $100 million in gross merchandise value (GMV). As smartphone proliferation ramps up, eBay is expecting even more m-commerce business — hence why yesterday its PayPal unit acquired Zong, which [...] more...
AT&T-T-Mobile Deal Will Accelerate Consumer Smartphone Embrace
ADOTAS - And then there were three — major mobile shakeup over the weekend as AT&T agreed to fork over a $39 billion dowry to Deutsche Telecom for little T-Mobile, but the two will only get to the altar if the U.S. Justice Department and the Federal Communications Commission grant them [...] more...
Google Doubling Down on NFC While Apple Passes
ADOTAS - According to Bloomberg, Google will be test-driving a mobile payment service using near-field communication (NFC) technology at retail locations in New York and San Francisco in the coming four months. Though the companies remained tight-lipped, Sources told the business newswire that Google will thousands of VeriFone Systems’ cash-register components at retail locations [...] more...
Verizon Will Skip Revamped Microsoft Mobile OS Launch — UPDATED
ADOTAS – Update, Friday 12:20 p.m.: A source tells Silicon Alley Insider that Microsoft decided months ago, after the Kin debacle, that it wouldn’t go with Verizon as a launch partner for the Windows Phone 7. I’m guessing there’s some bad, bad blood there…. Hey, let’s add a little insult to [...] more...
Cracks in iPhone’s Mobile Supremacy
ADOTAS – What is a financial analyst anyway? Rumor-monger seems like a better title. Yesterday Kaufman Brothers’ Shaw Wu wrote a note to investors informing them he had the inside word that AT&T is losing its iPhone exclusivity in the first half of next year and T-Mobile will likely reap the [...] more...
Nexus One First-Week Sales Estimates Fail to Blow Minds
ADOTAS – What? Another extremely hyped phone — this one made by Google! GOOGLE! — is not the iPhone killer? That’s crazy talk! Not according to some interesting statistics provided by Flurry, which tracks applications on about four out of every five iPhones and Android handsets. The mobile apps analytics provider [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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