t-mobile



Which is Better: Funny or Not Funny? It’s Not Complicated

Written on
November 5th 2013
Author
Sam Melton

ADOTAS – “Can you hear me now? Good.” Those six words started it all. Two major cell phone service providers are just now catching up with the comedic fire that Verizon started more than a decade ago. That irritating phone conversation From 2002 until 2011, the “Can you hear me now” guy – ... more...

EXCLUSIVE: Yahoo Genome Mastermind Freedman on Joining Nativo

Written on
October 14th 2013
Author
Richard L. Tso

ADOTAS — Jay Freedman, former VP of Yahoo, will be joining the ranks of native ad company Nativo as the company’s first Chief Revenue Officer. This decision by Nativo highlights added emphasis towards top-line growth and building a scalable company. And it’s a smart move since native advertising is white ... more...

Game of Phones: Ruling Brand Engagement in Social and Mobile Games

Written on
June 4th 2013
Author
Ari Brandt

ADOTAS — In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not since television have brand messages been as engaging, impactful and visual to consumers. More importantly, as in-game advertising continues to ... more...

Adobe Mobile Benchmark Report: Apple iOS Reclaims its Dominance

Written on
April 25th 2013
Author
Adotas

ADOTAS — With its smooth touch screen and mobile opti­mized browser, iPhone became the pre­ferred smart­phone for surf­ing the web soon after its launch, and remained that way until the mid­dle of 2010 when Android phones sur­passed iPhones. How­ever, since being offered on the Ver­i­zon net­work in Feb­ru­ary 2011, the ... more...

Visual Content is King: Social Video Takes Center Stage

Written on
April 24th 2013
Author
Richard L. Tso

ADOTAS – In 2012, social video engagement rose from 42% to 70% the year before, according to new research by Adobe, with the viral reach of video content accounting for 77% of ALL reach via social networking sites. That compares to 55% for non-video content like status updates and confirms the ... more...

AFAIK: Extole, Socialbakers, Tealium, Cisneros Group, Neolane, SteelHouse, Glam Media, Double Prime

Written on
January 24th 2013
Author
Mike Daly

Here’s what’s new, PC-cats: Extole just closed an additional $7.6 million in funding. The investment was made by Extole’s current investor roster including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures and Trident Capital. The additional funding will be used to fuel growth and accelerate product and platform investments. This brings Extole’s ... more...

King.com Advances Social Games Advertising to the Next Level with Innovative Suite of Ad Solutions

Written on
November 15th 2012
Author
Mike Daly

SAN FRANCISCO & LONDON (November 15, 2012) – King.com, a leading casual social games company, today announced that its advertising revenue from its social games has increased tenfold in 2012 and that its top advertising solutions, such as incentivized video, have averaged a click-through rate of more than 5 percent. Leveraging ... more...

Triad Launches Back-to-School Digital Marketing Campaigns for Big Brands, Retailers

Written on
August 27th 2012
Author
PR

Changing the way Internet shoppers make purchasing decisions online, Triad Retail Media announced today that it has collaborated with a number of industry-leading retailers and brands to create engaging back-to-school digital shopper marketing campaigns. Using a unique formula for each customer, Triad executes, sells and monetizes digital media campaigns, which include ... more...

Lessons on Going Viral from the Angry Birds Ad

Written on
December 21st 2011
Author
Jeremy Skiver

ADOTAS – The team behind T-Mobile‘s Angry Birds Live commercial gained recognition when their recent efforts spread like wildfire on the internet, achieving 8 million views of the video. Even the behind-the-scenes footage made an impact, with 140,000 views. The success was no mistake — Angry Birds followed all the ... more...

Quick Hits: AdBlock Blocks Fewer Ads, Amazon Aces a Test of the Cloud

Written on
December 12th 2011
Author
Brian LaRue

ADOTAS – AdBlock Plus developer Wladimir Palant announced last week the popular ad-blocking plugin is going to begin blocking fewer ads — at least in its default settings. AdBlock Plus 2.0 allows for “non-intrusive” ads — that is, ads that are static (preferably text-only) and, as such, have no audio or ... more...