syndication



SpotXchange Releases Most Advanced Programmatic Video Advertising API

Written on
October 31st 2013
Author
AdotasWire

DENVER,  October 31, 2013 (ADOTAS) – SpotXchange, the trusted platform for video advertising, today announced the release of the video advertising industry’s most advanced programmatic API, which includes support for version 2.1 of the OpenRTB specification. For the first time in video advertising, SpotXchange is also offering OpenRTB support for Deal ID, the ... more...

Infographi​c: Impactful Content Syndication for Channel Marketers

Written on
June 14th 2013
Author
Adotas

ADOTAS — TIE Kinetix recently developed an infographic on how marketers can easy automate and simplify branding, lead generation and social engagement throughout the channel. The thesis behind the infographic is as follows: Every vendor working with channel partners faces the same challenge: Securing the mindshare of a partner that is representing ... more...

Beyond Call Tracking: Call Marketing Automation Delivers the ROI

Written on
February 26th 2013
Author
Jason Spievak

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call – tens of billions ... more...

PK4 Shoots for More Visibility for Video Creators, New Inventory for Advertisers

Written on
April 6th 2012
Author
Brian LaRue

ADOTAS - Earlier this week, media company PK4‘s Bishop Video Platform came out of beta, following several months of testing. Bishop syndicates videos to publishers around the web that are looking for videos to fill a particular content category, and through PK4′s partnership with advertisers, the platform allows publishers and ... more...

Syndicated Content Sells: How to Solidify Ad Strategies within Distributed Media

Written on
July 20th 2006
Author
Brent Hill

Blogs, podcasts, RSS feeds and their syndicated brethren have crashed the interactive advertising party in true celebrity style. Glamorized on the pages of numerous trade publications, these new delivery channels are helping fuel an already festive market where online ad spending is projected to reach 20 billion in 2006, ... more...

Voxant Hosts Viral Syndication Network

Written on
May 16th 2006
Author
Sarah Novotny

Open distribution network Voxant today announced the beta-phase launch of the Voxant Viral Syndication Network. They invite all online advertisers, publishers, and news organizations to scope out the network’s platform for pushing licensed news content and advertising to 43 million web sites and 30 million blogs. Voxant compiles individual NewsCubes, content ... more...