sxsw



SXSW: Has It Jumped the Shark?

Written on
April 6th 2016
Author
John McCarus

Before you think about planning for SXSW 2017, read these takeaways from John McCarus, Chief Strategy Officer, at Federated Media. Q: What were some of the biggest trends at SXSW Interactive this year? A: VR is actually here! Samsung drew major lines and encouraging reviews for their new entry-level headsets starting at ... more...

SXSW/nFusion Cojones Awards; 2017 Digital Ad Spend Predicted to Surpass TV; Jaclyn Stewart Joins The 614 Group

Written on
March 22nd 2016
Author
Adotas

nFusion Honors Boldest, Most Innovative Marketers with Cojones Awards. On March 12, marketing leaders from Georgia Pacific, Grubhub, KIND Snacks, Seventh Generation and TD Ameritrade were named winners of the 2016 Cojones Awards. The winners were announced during SXSW Interactive at a private ceremony hosted by marketing agency nFusion and its ... more...

Cojones Awards for CMOs Adds More High Profile Judges

Written on
January 22nd 2016
Author
Adotas

The CMO Club, Dun & Bradstreet, and Forrester Slated to Join AMA, Korn Ferry, and Forbes in the Selection of This Year’s Most Inspiring, Bold, Connected, Innovative, and Transformative CMOs nFusion today announced its full selection committee for the third annual Cojones Awards to be presented during SXSW: Rishi Dave, CMO, Dun ... more...

OneSpot Named Winner of 2014 SXSW Startup Pitch Competition

Written on
March 17th 2014
Author
Press Release

Austin, Texas, ­­March 17, 2014 (PRNewswire) — OneSpot, the content advertising company that combines content marketing with the power, data intelligence and scale of online advertising, was announced as the winner of The CMO Club’s SXSW Startup Pitch competition, held in Austin, Texas on March 10, 2014 during SXSW Interactive. The CMO Club (www.thecmoclub.com) ... more...

SXSW News: Kenshoo Integrates with Oracle for Social Marketing

Written on
March 7th 2014
Author
Press Release

AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in predictive media optimization technology, today announced from South By Southwest®, a Kenshoo integration with Oracle Social Cloud. The news comes as part of Oracle’s newly announced open API-based paid social media solution for its customers. The solution will provide marketers ... more...

Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

Expert Touts the Brilliance Behind the Justin Timberlake Brand

Written on
April 1st 2013
Author
Adotas

ADOTAS – Justin Timberlake is back with a vengeance after a 6-year album hiatus. With 968,000 copies sold in his first week, many doubters have been silenced – but how exactly did he do it? Look no further than the incredible marketing push and media blitz of JT’s comeback album, ... more...

Infographic: Who Won SXSWi’s Visual Revolution?

Written on
March 18th 2013
Author
Mike Daly

Now that SXSWi is in the books, want to know who won the visual revolution at this year’s festival? For example, how many photos were shared? Did attendees prefer Instagram or Twitter? Look no further. Chute, a Y-combinator company that works with some of the world’s leading brands and ... more...

Predictive Search Unveiled by Expect Labs; SXSW Accelerator Highlights Emerging Technologies

Written on
March 12th 2013
Author
Richard L. Tso

In the future, search engines will be able to read your mind – or at least your past conversations. On Tuesday at SXSW in Austin, Texas, several emerging companies presented their innovations to the crowd and in front of a panel of judges as part of the Interactive Accelerator track ... more...

SXSW 2013 Sets the Stage for ‘Geek Innovation’ in Technology, Music and Entertainment

Written on
March 11th 2013
Author
Richard L. Tso

The technology, music and entertainment industries collide at Austin’s annual three-in-one South by Southwest festival this week, so what should people expect this year at the nation’s most influential and talked about event? Each year, South by Southwest (SXSW) attracts more than 200,000 people to Austin, Texas, transforming the capital ... more...