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SEM Soars

Written on
March 19th 2008
Author
Editor

ADOTAS - SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...

Interactive Marketing Survey Gives Insights

Written on
January 23rd 2008
Author
Editor

Sapient announced the results of its annual Interactive Marketing Survey this week, which is designed to understand how marketers are implementing and tracking campaigns, the challenges they face and how they plan to allocate marketing spend across channels in 2008. The national survey uses the answers of 120 senior level respondents [...] more...

Monetizing Content, Part 2

Written on
March 30th 2007
Author
Allan Levy

Last month, I spoke about the first steps online publishers can take to monetize content, namely examining online traffic patterns. This included an analysis of unique visitors, repeat visitors, page views and where traffic originates from. After analyzing the traffic on a Web site, an online publisher needs to reach visitors [...] more...

SEMPO Survey: Direct Sales Beats Brand Awareness for SEM Dollars

Written on
November 30th 2006
Author
Editor

The first round of results from the annual Search Engine Marketing Professional Organization (SEMPO) marketing survey are in, and apparently marketers are more interested in proving the value of SEM funding through the observable results of direct sales marketing over the often immeasurable effectiveness of brand awareness. According to the preliminary [...] more...

Report: Responsible Voters Research Online

Written on
October 9th 2006
Author
Editor

According to a new survey released by online media and ad serving company Burst Media, more voters are getting information about their candidates online that from any other resource. Burst polled 900 voters to examine internet advertising’s impact on the election. 26.8% said they look online for election news and [...] more...

ComScore Study Reveals Wide Appeal of Games, In-Game Ads

Written on
September 27th 2006
Author
Editor

ComScore Media Metrix has been performing a quarterly syndicated study that analyzes gamers’ cross-platform behaviors and attitudes. The second quarter results of the study, called Game Metrix, have been released, revealing that video games have a much broader appeal than previously thought. On average, gamers are forty-one years old and [...] more...

AHAA Unveils Results of Hispanic Advertising Trends Survey

Written on
September 19th 2006
Author
Editor

To celebrate its ten-year anniversary, the Association of Hispanic Advertising Agencies (AHAA) launched a survey to assess the trends and influential factors in US Hispanic advertising over the past decade. The AHAA questioned member agency principals about events affecting their businesses and their projections of future investments to reach US [...] more...

Third Screen Media Measures Mobile Marketing Effectiveness with Survey Tool

Written on
September 11th 2006
Author
Editor

Mobile advertising and marketing software provider Third Screen Media has launched a mobile advertising campaign brand awareness and effectiveness research survey called TSM|MediaEffect. The survey tool is customized to each brand and individual campaign to measure the mobile audience’s aided recall, brand awareness, competitive set, demographics, favorability, and several other [...] more...

Pointroll: Voters Dig Online Rich Media

Written on
August 22nd 2006
Author
Editor

According to the results of a poll by rich media purveyor/advocate PointRoll, the E-Voter Institute and HCD Research, more than 250,000 politically-minded users interacted with rich media survey-related ad units from June through August. The First Annual Voter Expectations Survey also polled readers of 17 national and daily newspapers [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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