surveys
Mixpo’s Gambit for More Effective In-Video Surveys
ADOTAS – Video advertising technology provider Mixpo recently rolled out BrandMeasure, a feature that incorporates a quantitative survey directly into a video ad, as a widget or an overlay, at no additional charge to the advertisers. The idea is that by adding a simple survey and paying attention to the [...] more...
uSamp Is Taking the Surveys Mobile
ADOTAS – Market researchers drool as potential survey participants cross their paths, talking or texting or gaming or networking on their phones. If only, the researchers think, if only we could get our surveys on those savory devices! Online sampler uSamp hears your moans, researchers, and are testing a mobile surveying [...] more...
Q Interactive Acquires Experian’s Vente
ADOTAS – With its second acquisition in less than six months, Q Interactive is bulking up to become more than just an ad network, but a data powerhouse and an unparalleled resource for behavioral targeting. The company announced it has acquired consumer survey kingpin Vente from Experian, a move that [...] more...
Industry Roundup: Hirings, Launches and Reports
ADOTAS – Compiled from 6.5 billion emails sent by in April, May and June 2009 by nearly 200 clients across various industries, Epsilon’s second-quarter 2009 U.S. Email Trends and Benchmarks Results report showed a hike in open rates for the fourth quarter in a row and an increase of 18% [...] more...
SEM Soars
ADOTAS – SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...
Interactive Marketing Survey Gives Insights
Sapient announced the results of its annual Interactive Marketing Survey this week, which is designed to understand how marketers are implementing and tracking campaigns, the challenges they face and how they plan to allocate marketing spend across channels in 2008. The national survey uses the answers of 120 senior level respondents [...] more...
Monetizing Content, Part 2
Last month, I spoke about the first steps online publishers can take to monetize content, namely examining online traffic patterns. This included an analysis of unique visitors, repeat visitors, page views and where traffic originates from. After analyzing the traffic on a Web site, an online publisher needs to reach visitors [...] more...
SEMPO Survey: Direct Sales Beats Brand Awareness for SEM Dollars
The first round of results from the annual Search Engine Marketing Professional Organization (SEMPO) marketing survey are in, and apparently marketers are more interested in proving the value of SEM funding through the observable results of direct sales marketing over the often immeasurable effectiveness of brand awareness. According to the preliminary [...] more...
Report: Responsible Voters Research Online
According to a new survey released by online media and ad serving company Burst Media, more voters are getting information about their candidates online that from any other resource. Burst polled 900 voters to examine internet advertising’s impact on the election. 26.8% said they look online for election news and [...] more...
ComScore Study Reveals Wide Appeal of Games, In-Game Ads
ComScore Media Metrix has been performing a quarterly syndicated study that analyzes gamers’ cross-platform behaviors and attitudes. The second quarter results of the study, called Game Metrix, have been released, revealing that video games have a much broader appeal than previously thought. On average, gamers are forty-one years old and [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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