survey



New Survey Shows 56% of Shoppers Want to Use Mobile Pay When Shopping This Holiday Season

Written on
November 24th 2014
Author
Adotas

A new study by Retale, a location-based mobile platform connecting shoppers with their favorite local retailers, found that consumers are ready for mobile. The company has released the results of a commissioned study examining consumer interest and adoption of in-store mobile payment in advance of the holiday shopping season. The study focused on several ... more...

New Bizo Report Reveals B2B Marketers Are Hungry for Greater Optimization

Written on
June 26th 2014
Author
Press Release

SAN FRANCISCO, June 26, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today shared results of its “State of B2B Lead Nurturing” survey, revealing new insights from over 500 B2B digital marketers. The data shows that marketing organizations are impacting the bottom line more than ever before, ... more...

Study: Email Dominates Mobile Activity

Written on
June 13th 2014
Author
Adotas

ADOTAS — LiveIntent — the email ad exchange encompassing 600+ premium publishers — analyzed 4B+ ad impressions in Q1 2014 to gain insight into how advertisers can make the most of mobile. The study found that email is not only the primary communications channel, it’s also the most popular mobile ... more...

Vdopia Finds Ticket Sales via Mobile Are Up 40% in Past Year

Written on
June 4th 2014
Author
Press Release

FREMONT, Calif., June 4, 2014 (ADOTAS) – Vdopia, the global leader in mobile video advertising, today reports that smartphone advertising is having a significant impact on the way that consumers interact with various forms of entertainment. For example, the number of people who consumed entertainment content on their smartphones ever in ... more...

Study Finds Social Media Drives Content Discovery with Millennials

Written on
June 4th 2014
Author
Press Release

WAKEFIELD, Mass., June 4, 2014 (ADOTAS) – Marketers have come to realize that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn’t matter but creating the right content and delivering it consistently – wherever your customers are – does. Millennials ... more...

Survey: Consumers Will Accept Ads in Exchange for Free Media Content

Written on
June 4th 2014
Author
Press Release

NEW YORK, June 4, 2014 (ADOTAS) – A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the continuing need for advertising to sustain the current business model of online publications and websites. Of the more than ... more...

LiveRail ‘State of the Screens’ Report Features Insights from Machinima, Dailymotion, A+E

Written on
June 3rd 2014
Author
Adotas

ADOTAS – LiveRail, leading video monetization platform for publishers, has issued a new State of the Screens Report, which includes key insights from LiveRail publishers. The report also includes key data points from both LiveRail publishers and other resources. LiveRail surveyed a set of its premium publishers to get a glimpse of ... more...

Survey: Brands are Missing Major Opportunities to Connect with Consumers

Written on
May 20th 2014
Author
Press Release

BELLVUE, Wash., May 20, 2014 (ADOTAS) – A new study by Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, examines consumer attitudes and perceptions about mobile marketing. The survey shows that 66 percent of consumers have received a text message or mobile alert from a brand. However, ... more...

Study: Phablet Users Big on Social, Engage Most with Ads in the Evening

Written on
May 19th 2014
Author
Press Release

SAN MATEO, Calif., May 19, 2014 (ADOTAS) — Opera Mediaworks today released a study on phablet users that identifies how their media consumption habits differ from those of smartphone and tablet users, as well as how their receptivity to mobile ads changes throughout the course of a day. Phablet users skew closer to smartphone ... more...

Survey: Mobile Retargeting is Taking Off Via Social Media Ad Exchanges

Written on
May 15th 2014
Author
Dax Hamman

ADOTAS – If you work in the industry, you’re probably already familiar with the problem: The cookie, that tiny bit of code that gave rise to the entire retargeting industry, just can’t be relied on when it comes to mobile. That’s the bad news for the retargeting industry. The good news ... more...