survey
StrongMail Marketing Survey: The Breakdown
DM CONFIDENTIAL – According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012. The survey was conducted from Nov. 16-29, and got responses from 939 business leaders regarding their planned marketing [...] more...
Online Privacy: Trading Perceptions for Reality
ADOTAS – Misperceptions cloud reality and blind us from viewing things as they actually are. Whenever you introduce something new, there exists a degree of fear, uncertainty and doubt (FUD). While FUD frequently has no basis in reality, it absolutely impacts reality by causing actions that are based on perceptions [...] more...
SlideRocket: Abstaining From Sex Preferable to Viewing PowerPoint
ADOTAS – Pop quiz, hot shot: sit through another PowerPoint or refrain from sex for, like, ever? Aye-yi-yi — I’m still recovering from Internet Week NYC, so I just don’t know which I would pick. Survey respondents to SlideRocket’s latest study only had to decide between being “PowerPointed” or giving up [...] more...
Online Marketers Stymied by Silos, Attribution Reports IBM
ADOTAS – Four hundred IBM clients and partners are attending the company’s Marketing Innovation Summit this week, and to kick things off IBM treated them to “The State of Marketing 2011” — a survey of 300 online and direct marketers from various verticals and of all shapes and sizes. Here are some [...] more...
OfferedApp Gives Away Paid Apps Through Offer Marketing
ADOTAS – Everybody wants to be like Groupon these days — even Facebook, which just re-imagined its Deals product to be a group-buying service. Just-launched mobile-app distributor OfferedApp — developed by the founders of performance advertising network Cactus Media and app developer MobaTech — is also riding the daily deal [...] more...
Consumers Don’t Like This Trackin’ Business
ADOTAS – In the fantastically titled commentary, “Internet Users Want No Tracking, A Pony,” Business Insider’s Pascal-Emmanuel Gobry calls a recent Gallup/USA Today telephone poll of 1,019 adults aged 18 and older (69% making at least $75,000 annually) on behavioral targeting meaningless, arguing it only exhibits the public’s lack of [...] more...
Mpire Survey Finds Ad Verification Good for Industry
ADOTAS – When ZEDO integrated Mpire’s AdXpose into its ad network, I asked Ryan Polley, AdXpose senior vice president of strategic development, how he felt about ad networks always talkin’ smack about ad verifiers, and he surprised me by answering, “Can you blame them?” “Agencies and networks and publishers are [...] more...
Surveying Before You Dive In
ADOTAS – Digital media marketing and advertising affords new opportunities to reach consumers on-the-go in less expensive and more targeted ways that were heretofore possible. Even though mobile and digital advertising has the potential for a better ROI than traditional media, metrics are the true key to success. Not only [...] more...
Mobile Apps Could Be Bad for Branding
ADOTAS – As soon as the first App Store commercial appeared (am I allowed to use the phrase “There’s an app for that” without paying Steve Jobs a nickel?), brand managers across the country could be heard screaming, “We need one of those!” So marketers scrambled to get something into [...] more...
A Text to Break Your Heart
ADOTAS – I keep getting emails from an online flower service I once used reminding me to get something for my ex-girlfriend for Valentine’s Day. Of course, the company doesn’t know we broke up — they never asked — and I’m curious if I get something for a new girlfriend [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
