supply-side



Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

Forrester’s SSP Report Released

Written on
January 3rd 2012
Author
Brian LaRue

ADOTAS – Forrester Research issued its long-awaited Forrester Wave Report on sell-side platforms today. (This announcement comes three weeks after the research firm released its 2011 report on demand-side platforms.) According to a statement from Forrester, the company applied 34 criteria to the platforms it looked at, including current offering, strategy ... more...

AdSafe Partners With AdMeld to Verify Before the Bid

Written on
November 4th 2010
Author
Gavin Dunaway

ADOTAS – While competitor Mpire has been locking in deals with ad networks and exchanges, ad verifier AdSafe Media has journeyed to the tech end of the supply side and partnered with revenue optimizer AdMeld. AdSafe’s publisher content rating data will be integrated into the billions of real-time-bidding auctions processed ... more...

Answers Served: Operative Discusses Solbright Acquisition

Written on
October 22nd 2010
Author
Gavin Dunaway

ADOTAS – On the heels of the launch of its Operative.One platform for connecting the demand and supply sides, Operative acquired Solbright, which develops software assisting publishers in managing online ad revenue and workflow. According to CEO Mike Leo, the acquisition will bolster Operative’s ability to deliver efficient and effective ... more...

Glam Buys AdPortal & Sportsgenic; IPO Imminent?

Written on
July 26th 2010
Author
Gavin Dunaway

ADOTAS – In what’s possibly preparation for an IPO, last week female-focused vertical ad network Glam Media purchased male-focused sports ad network Sportsgenic and its fully funded startup spinoff AdPortal. Peter Kafka of All Things Digital quotes the price tag as between $12 million and $15 million, including earnout provisions. Sportsgenic, ... more...