super-pac



Looking at the Election Ad Spend: 2012 Presidential Campaign Wrap-Up

Written on
November 20th 2012
Author
Richard L. Tso

Now that the 2012 election is behind us, it’s time to shed a little light on the amount of spending that took place in this year’s race to the White House. According to an article published in the November 12 issue of Advertising Age, media raked in record dollars during the ... more...

Microtargeting: The Key to Unlocking the Doors to the White House

Written on
October 26th 2012
Author
Whitney Sommers

With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data provided ... more...

Presidential Merchandise Creates Jobs … Albeit, Indirectly and Unintentionally

Written on
October 22nd 2012
Author
Press Release

As the Super PACs are dumping billions of dollars into the presidential campaigns this election season, only a small portion of those dollars were used to create official merchandise – yard signs, buttons, bumper stickers. Rather, the majority of political merchandise we purchase is created by unauthorized merchants attempting to ... more...

Binder? I Hardly Know Her!

Written on
October 19th 2012
Author
Press Release

In the aftermath of the second Presidential debate, Appinions, the opinion-influence marketing agency, compiled an all-too-timely ranking of the top political influencers who mentioned “binders of women” within the past 48 hours. The influencers – ranked by their influence score – are as follows: Governor Mitt Romney (score of 161). American Bridge ... more...