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Super Bowl Ads’ Success Measured Online

Written on: January 29th 2008
Author: Editor

With the Super Bowl coming up on Sunday, the buzz in the advertising world is growing louder and louder. The price of a thirty second spot is $2.7 million and with the writer’s strike, other advertising opportunities have grown slim which makes Sunday even more of a “high-rollers” game in [...] more...

MySpace To Be Used For Super Bowl Ads

Written on: May 10th 2007
Author: Editor

According to the Wall Street Journal, News Corp. plans to use its ownership of both Fox Sports and MySpace to entice Super Bowl advertisers. The expected agreement with the NFL would allow advertisers, spending upwards of $2.7 million for a 30-second TV spot, to include the Web in product marketing. Over the [...] more...

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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...