super-bowl



Huddle or Punt? A Formation for Determining Super Bowl Return On Ad Spend

Written on
December 2nd 2014
Author
Katrin Ribant

As some 30-second TV spots for the upcoming Super Bowl XLIX go for $4.5 million — not including production — a whole lot of advertising people are talking internally about Return on Ad Spend, or ROAS. On the one hand, millions of viewers will tune into the most-watched live-TV event of ... more...

5 Ways Brands Can Drive Earned Media During Big Events

Written on
April 10th 2014
Author
Seraj Bharwani

ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a ... more...

Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...

Super Bowl Data: Which Brand is Already Winning?

Written on
January 31st 2014
Author
Adotas

ADOTAS — Proprietary social data from Digimind Social shows which brand has already won consumer attention with their Super Bowl campaigns. Digimind monitored online conversations from Jan. 24-Jan. 30. Most notably, it’s clear that teaser campaigns pay off in the court of public opinion and consumers care a lot about celebrity endorsements ... more...

Super Bowl is the Party of the Year. Got a Story to Tell or a Joke to Share?

Written on
January 31st 2014
Author
Mike Barrett

ADOTAS – It’s Super Bowl season again, and the industry debate is on: Are the ads worth it, or are they a waste of money? No matter which side you come down on, you can’t argue this: with an average audience of more than 105+ million viewers, the Super Bowl ... more...

Big Game, Big Data, Big Opportunity

Written on
January 29th 2014
Author
Patrick Marrinan

ADOTAS – Every year, the Super Bowl showcases the top two NFL teams and determines bragging rights for the season. But as compelling as the latest matchup is, it’s not the only game in town. The Super Bowl is a championship of sorts for advertisers too: It’s the one time ... more...

The Super Bowl Ad: TV vs. Social ROI

Written on
January 29th 2014
Author
Adotas

ADOTAS — Ampush, the ad technology company and Facebook sPMD, just developed an infographic comparing TV Super Bowl Ads vs. Facebook and Twitter. The infographic explores ROI and where advertisers’ money would be best spent based on viewership, engagement, return, etc. Subscribe to the free Adotas.com Newsletter addthis_url ... more...

Super Bowl XLVIII: Lessons Learned from Last Year’s Coca-Cola Fail

Written on
January 28th 2014
Author
Martin Hayward

ADOTAS – Last year, experts warned brands planning to advertise in the Super Bowl that they need to be prepared for traffic spikes to their websites, especially after airing interactive ads. Unfortunately, Coca Cola did not heed the advice, which created frustration with a mobile website that simply would not ... more...

Newsjacking Super Bowl XLVIII, Plus 17 Hashtag Predictions

Written on
January 27th 2014
Author
David Melamed

ADOTAS — When Mark Twain was at a meeting of the Society of the Army of the Tennessee on November 12, 1879, he proclaimed, “I never could make a good impromptu speech without several hours to prepare it.” We live in a real-time world. A world where we share our ... more...

5 New Video Ads You Should Watch Right Now: VW, Toyota, CarMax, Budweiser, Dove

Written on
January 24th 2014
Author
Unruly Media

ADOTAS – It’s that time of year again in Adland. Brands are limbering up for one of the biggest advertising events of the year, the Super Bowl, which is now just over a week away. In this week’s Friday round-up, we’ve got a fair few Super Bowl teasers for you, and ... more...