super-bowl
Social Media as Water Cooler
ADOTAS – Could social media advertising ever replace Super Bowl ads? Personally, I don’t think so. Social media advertising does not have the same “hanging out around the water cooler” effect that conversations about everyone’s most and least favorite Super Bowl ads does. Of course, the one major exception is Old [...] more...
Post-Game Ad Analysis: VW Is Multichannel MVP
ADOTAS – Was there a football game on last night? I just remember drinking every alcoholic substance in the house, eating ridiculous amounts of home-made fried food and seeing a lot of commercials. And for some reason the movie “Tron” was on though the soundtrack was terrible — four goofy [...] more...
Quick Hits: Afternoon Delight
ADOTAS – Google wised up and opened a web-based store for Android mobile apps. Previously you could only use your Android-mobile device to access the Android Market, and then navigation was infamously infuriating. Groupon got itself a Super Bowl spot, but LivingSocial only got in on the pregame show — but look [...] more...
Super Bowl Commercial Holds Key to Secret Angry Birds Level
ADOTAS – Well this is a pretty cool cross-channel marketing: a Super Bowl commercial for the new 3D animated film “Rio” will feature a frame with an embedded code to unlock a new level in — what else? — mobile gaming sensation Angry Birds. It’s quite appropriate because the kid-friendly [...] more...
Pepsi Skips Super Bowl for Online Engagement With a Cause
ADOTAS – In the football world, we’ve been in a bizarro universe the last few years as the commercials during the Super Bowl have been pretty lackluster while the games have been exciting. With the economic slowdown, shelling out a few million bucks for 30 seconds of air time (not [...] more...
Super Bowl Ads’ Success Measured Online
With the Super Bowl coming up on Sunday, the buzz in the advertising world is growing louder and louder. The price of a thirty second spot is $2.7 million and with the writer’s strike, other advertising opportunities have grown slim which makes Sunday even more of a “high-rollers” game in [...] more...
MySpace To Be Used For Super Bowl Ads
According to the Wall Street Journal, News Corp. plans to use its ownership of both Fox Sports and MySpace to entice Super Bowl advertisers. The expected agreement with the NFL would allow advertisers, spending upwards of $2.7 million for a 30-second TV spot, to include the Web in product marketing. Over the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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