super-bowl-sunday



Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...

5 New Video Ads You Should Watch Now: Bud, Jaguar, Volvo, Belstaff, ESPN

Written on
January 31st 2014
Author
Unruly Media

ADOTAS – Puppies get sentimental, Jaguar courts villains and ESPN has a long week. Yep, it’s just another week in Adland!

 But which new ads have been gaining eyeballs on the Unruly Viral Video Chart over the last seven days? Which ads have been the talk of the online world this week? Well, ... more...

Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains

Written on
January 29th 2013
Author
Caroline Winnett

Are men really from Mars and women from Venus?  That question has been on the minds of marketers and brands for years, especially as we approach Madison Avenue’s seminal event: Super Bowl Sunday. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! With a captivated audience that includes both men ... more...

Super Bowl XLVII in the Age of Big Data-Powered Advertising

Written on
January 29th 2013
Author
Rick Farnell

Super Bowl Sunday is coming up, and while it’s always a time for advertisers to flex their creative muscles, this year we can expect brands to take their creativity a step further with targeted messages and ads. The real game changer this year will be how advertisers use Big ... more...