super-bowl-advertising



Super Bowl Ads on Social Media: The Winners and Losers

Written on
February 4th 2013
Author
Adotas

This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% ... more...

Adotas Poll: Apple’s Q4 Earnings Statement

Written on
February 4th 2013
Author
Mike Daly

Last week, we asked our readers: “Are Apple’s Q4 earnings legitimate cause for concern?” Here’s how they responded: No (72 percent). Yes (28 percent). Our new poll question is: “Did this year’s Super Bowl ads live up to the hype?” We’ll publish the results next week.   Subscribe to the free Adotas.com Newsletter addthis_url ... more...

Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during ... more...

More Mars/Venus Data that Should Resonate with Super Bowl Advertisers

Written on
January 31st 2013
Author
Mike Daly

An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know it’s been a longstanding practice in the industry, but how far is getting them?  New data from Resonate takes a look at the values of female ... more...

Super Bowl XLVII: Smartphones Trump Tablets

Written on
January 30th 2013
Author
Adotas

Mobile ad network Mojiva recently released an infographic detailing the attitudes/behaviors of mobile users during the Super Bowl. Overall it seems that smartphones will remain king for social activities during this year’s game. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Here are some of the key findings: 9% of ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video Viewing Will Double on Super Bowl Sunday

Written on
January 29th 2013
Author
Tamara Gaffney

Those of us in the advertising profession don’t view the Super Bowl like most Americans do. Most viewers will be focused on watching their big screen TVs, eating Super Bowl munchies and hoping for their favorite team to score another touchdown. Marketers, however, think of it as the Oscars of ... more...

Reprise Media’s 4th Annual Scorecard Unveiled

Written on
February 4th 2008
Author
Sarah Novotny

The game is over. However, it wasn’t until today that advertisers were aware of who came out on top. Reprise Media has released its 4th annual Search Marketing Scorecard (SMS), ranking Super Bowl advertisers based on the level of integration between their television commercials and presence in search and social ... more...