super-bowl-ads



Let’s Stop Debating Whether or Not Super Bowl Ads are Worth It

Written on
December 13th 2013
Author
Chris Teso

ADOTAS — Every year the industry debates whether or not Super Bowl ads are worth the millions of dollars that brands invest for a TV spot (current estimate for the 2014 Super Bowl: $4 million for a 30-second spot). I’m not here for that debate, because it’s absolutely worth it if your primary ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...

Adotas Poll: Super Bowl Ads Fell Short

Written on
February 8th 2013
Author
Mike Daly

Last week, we asked our readers: “Did this year’s Super Bowl ads live up to the hype?” Here are the results of that poll: No (87 percent). Yes (13 percent). Our new poll question is: “Who will benefit the most from Yahoo’s contextual ad alliance with Google?” We’ll publish the results next week. Subscribe ... more...

Super Bowl Ads on Social Media: The Winners and Losers

Written on
February 4th 2013
Author
Adotas

This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% ... more...

Adotas Poll: Apple’s Q4 Earnings Statement

Written on
February 4th 2013
Author
Mike Daly

Last week, we asked our readers: “Are Apple’s Q4 earnings legitimate cause for concern?” Here’s how they responded: No (72 percent). Yes (28 percent). Our new poll question is: “Did this year’s Super Bowl ads live up to the hype?” We’ll publish the results next week.   Subscribe to the free Adotas.com Newsletter addthis_url ... more...

More Mars/Venus Data that Should Resonate with Super Bowl Advertisers

Written on
January 31st 2013
Author
Mike Daly

An overwhelming amount of ad execs will tell you that the way they target their ads is based on demographics. We all know it’s been a longstanding practice in the industry, but how far is getting them?  New data from Resonate takes a look at the values of female ... more...