sue-duris



Today’s Burning Question: Massive Hack Attack Reaction

Written on
December 5th 2013
Author
Mike Daly

ADOTAS – Today we’re featuring reactions from industry leaders to yesterday’s CNNMoney report that 2 million online passwords were stolen in a massive data breach. According to CNNMoney, hackers stole usernames and passwords for nearly two million accounts at Facebook, Google, Twitter, Yahoo and others, according to a report released this ... more...

Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during ... more...

Today’s Burning Question: Lance Armstrong, Oprah and OWN

Written on
January 16th 2013
Author
Mike Daly

Today we posed the following question to our readers via email: “What impact will Oprah’s interview with Lance Armstrong have on her struggling OWN Network?”   Here’s how industry leaders responded: “The Lance Armstrong admission of doping and apology is a godsend to Oprah Winfrey and her network. She is earning millions of ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...