sucharita-mulpuru
Social Media vs. SEO: The Hype and the Reality
ADOTAS – If you’re counting on social media to be the answer to your sales woes, you might want take a step back and examine the problem you’re trying to solve. The truth is, social media as a strategy doesn’t account for much in terms of sales generation — certainly ... more...
Move Over, Facebook Gifts: Amazon Launches Friends & Family Gifting Just In Time for the Holidays
You may have missed it, but Facebook recently launched a new gift-giving service called Facebook Gifts that allows people to easily send presents to friends via the social network. The move makes sense for Facebook, coming at a time when the company continues to test out new opportunities for monetization. ... more...
Spotlight
Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort
Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for ... more...
Latest News
- Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use? September 26th 2016 For consumers, having content options is no longer a luxury, ...more »
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016 Advertiser Perceptions finds new priority on live presentations, heightened interest ...more »
- UnrulyX, an Outstream Video SSP, To Unify Demand Sources For Publishers September 23rd 2016 UnrulyX Is First Outstream Video SSP To Unify Demand Sources ...more »
- CIMM Partners with 4A’s to Explore Best Practices In Cross-Platform Attribution and ROI Analysis September 22nd 2016 Initiative will result in a whitepaper issued in Q4, penned ...more »
- Going Native: What Makes It Work, What Makes It Fail September 22nd 2016 An Adotas Q&A with Bryan DeLuca, Director of Content and ...more »
- Nielsen and Vision Critical Announce Strategic Alliance September 21st 2016 Relationship between Nielsen and customer intelligence platform provider Vision Critical ...more »
- Millennials at the Gate: New Report Reveals Pervasive Ad Blocking and Preference for Video Piracy September 20th 2016 Survey of Millennials Uncovers That Illegal Streaming of Video Is ...more »
Features
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016
- Going Native: What Makes It Work, What Makes It Fail September 22nd 2016
- 3 Steps for Evaluating the Best Results Across Retargeters September 20th 2016
- OOH! Out-of-Home and Mobile/Location-Based Marketing September 16th 2016
- Revealing Untold Secrets for True Omnichannel Marketing September 15th 2016
-
What will be the most important vertical in online advertising in 2016?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
Reader Favorites
Classifieds
- Adobe Campaign Consultant
- Adobe Campaign Delivery Lead
- Adobe Campaign Professional
- POP-UP Event Coordinator
- Adobe Campaign Consultant
Recent Comments
- Brian T. Nakamoto: Hi Diaz, Do you know when we can expect the IAB to finalize and publish the
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] Privacy Policy [...]
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] B2B Marketing Predictions for 2016 January 12th 2016 Madison Logic has put together an
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] Q&A: Why Authenticity Will Help Brands Rise Above Content Clutter in 2016 [...]
