sucharita-mulpuru
Social Media vs. SEO: The Hype and the Reality
ADOTAS – If you’re counting on social media to be the answer to your sales woes, you might want take a step back and examine the problem you’re trying to solve. The truth is, social media as a strategy doesn’t account for much in terms of sales generation — certainly ... more...
Move Over, Facebook Gifts: Amazon Launches Friends & Family Gifting Just In Time for the Holidays
You may have missed it, but Facebook recently launched a new gift-giving service called Facebook Gifts that allows people to easily send presents to friends via the social network. The move makes sense for Facebook, coming at a time when the company continues to test out new opportunities for monetization. ... more...
Spotlight
Crossing the Channel Part 3: Ad Viewability as the New Currency
As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem from a bird’s-eye ... more...
Latest News
- Building on the Lessons Learned: Give Yourself a Head Start in Programmatic Mobile February 27th 2015 For years we’ve heard “this year is the year of ...more »
- Using Beacon Signals and Geofences to Maximize Mobile Ad Campaigns February 27th 2015 RevMob, a leading mobile ad platform for global publishers, developers ...more »
- Sizmek’s Picks: Ads of the Week for Feb. 23-27 February 27th 2015 How do you get the attention of a busy, on-the-go ...more »
- Emoji Stir E-Motions & Land InMoji Seed Funding February 26th 2015 Apple just released a series of multi-racial emoticons but Alpesh ...more »
- PureClick Secures Click Measurement Accreditation from the Media Rating Council February 26th 2015 PureClick has received click measurement accreditation for its IAB Valid ...more »
- Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent February 26th 2015 Fluent conducted a survey of more than 5,000 American adults ...more »
- Social Engagement: The New Ad Metric For Millennials February 25th 2015 In 2006, not-so-coincidentally the year that Twitter was invented, the ...more »
Features
- Sizmek’s Picks: Ads of the Week for Feb. 23-27 February 27th 2015
- Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent February 26th 2015
- Social Engagement: The New Ad Metric For Millennials February 25th 2015
- Crossing the Channel Part 3: Ad Viewability as the New Currency February 24th 2015
- The Value of Going Beyond Core Customer Targeting February 23rd 2015
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What will be the most important vertical in online advertising in 2015?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
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