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Social Media Hot Destination for Leads

Written on
January 21st 2010
Author
Gavin Dunaway

ADOTAS – Although Adotas readers disagreed, Buddy Media CEO Michael Lazerow suggested in October that a brand’s Facebook site is more important than its actual website. Pontiflex’s second “Cost-Per-Lead Advertising Data Report” suggests he might be on to something as leads are increasingly being directed to social media and [...] more...

MySpace-Imeem deal highlights online music makeover

Written on
November 17th 2009
Author
Gavin Dunaway

ADOTAS – As sources are whispering about the site restricting free music plays, MySpace is close to acquiring music streamer Imeem, continuing its buying spree of the remnants of the Web 2.0 music services and cementing its position as king streamer. All Things Digital’s Peter Kafka reported the MySpace-Imeem deal is [...] more...

Quick hits: Pay for content? Never!

Written on
October 28th 2009
Author
Gavin Dunaway

ADOTAS – Bad news for print publishers crossing their fingers that pay plans for online content will save the industry — only 16.5% of respondents to a survey by Ipsos Mendelsohn and PHD said they might shell out to read a paper or magazine on the Internet. More than [...] more...

Live from DPAC4: Media moguls weigh in

Written on
October 27th 2009
Author
Gavin Dunaway

ADOTAS – The room didn’t shake literally, but some kind of metaphysical ripple passed through the audience as the panelists lumbered on stage at DPAC4. These were the media moguls — The Wall Street Journal, NBC/Universal, Turner Entertainment, Reuters and Zinio — or rather their representatives, on stage to discuss [...] more...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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