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Local Dailies Can Charge for Online Content, But They Bring in Pennies
ADOTAS – The newspaper industry has been suffering a long and painful decline, but the 1,390 U.S. local dailies hanging in there are dabbling in charging for online content. However, the revenue generated through subscription plans is not looking that impressive. We commented a few months ago that Gannett might be [...] more...
Demand, NYTimes and a Two-Tiered Online Content World
ADOTAS – “If you haven’t heard already, Demand Media has been in the news a lot lately,” the email with the infographic read. Demand Media? Never heard of them before — definitely haven’t written bitchy post after bitchy post about their content generation machine. That was some other Gavin. Though there’s no [...] more...
Lo, The NYTimes Pay Meter Was Instated
ADOTAS – The long-awaited New York Times pay meter will go into effect in the U.S. on March 28. It’s not long-awaited because consumers have been dying to pay for Times’ content, but observers of the industry are curious whether the system can become a viable revenue stream. And if such [...] more...
Hey, Local Paid-Content Models Can Work!
ADOTAS – On Twitter, media commentator Jeff Jarvis quipped, “[You'd] Have to pay me to read my local Gannett rag.” However, Gannett, which operates 81 regional newspapers in addition to USA Today, may be onto something as it experiments with paid content models on three of its local newspaper websites. For [...] more...
Digital Content Distributors Muscle in on Pub Subscription Revenue
ADOTAS – Woe are the content producers just trying to use subscriptions to get some money back for that painstakingly created content. You know, it takes a lot of effort for Cosmo editors to come up with 15 new ways to please your man; Maxim editors have to reach real [...] more...
Hulu Subscription Service Not Getting Bites
ADOTAS – It’s not just online journalism outfits that can’t make subscription services work: as soon as next week, Hulu will reportedly slash its “Plus” subscription fee in half to $4.95 — only a few months after debuting it at $9.99. It doesn’t take a rocket scientist to figure out [...] more...
Social Media Hot Destination for Leads
ADOTAS – Although Adotas readers disagreed, Buddy Media CEO Michael Lazerow suggested in October that a brand’s Facebook site is more important than its actual website. Pontiflex’s second “Cost-Per-Lead Advertising Data Report” suggests he might be on to something as leads are increasingly being directed to social media and [...] more...
MySpace-Imeem deal highlights online music makeover
ADOTAS – As sources are whispering about the site restricting free music plays, MySpace is close to acquiring music streamer Imeem, continuing its buying spree of the remnants of the Web 2.0 music services and cementing its position as king streamer. All Things Digital’s Peter Kafka reported the MySpace-Imeem deal is [...] more...
Quick hits: Pay for content? Never!
ADOTAS – Bad news for print publishers crossing their fingers that pay plans for online content will save the industry — only 16.5% of respondents to a survey by Ipsos Mendelsohn and PHD said they might shell out to read a paper or magazine on the Internet. More than [...] more...
Live from DPAC4: Media moguls weigh in
ADOTAS – The room didn’t shake literally, but some kind of metaphysical ripple passed through the audience as the panelists lumbered on stage at DPAC4. These were the media moguls — The Wall Street Journal, NBC/Universal, Turner Entertainment, Reuters and Zinio — or rather their representatives, on stage to discuss [...] more...
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Latest News
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- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
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- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
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- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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