stumbleupon
Searchmetrics Illuminates Social Visibility
ADOTAS – Whereas search analytics firm Searchmetrics‘ search visibility standard shows website performance on the top search engines, the new social visibility standard — part of the just-released Searchmetrics Essentials tool — takes the same concept to the social web, measuring a domain or landing’s page influence on the six major social [...] more...
Measuring in a Brand Marketer’s World, Part 2: Creating an Infectious Brand
ADOTAS – I have two confessions to make. First, I fell in love with the movie Titanic when I first saw it. It was such a sweeping epic – storytelling at its cinematic best, mind-blowing special effects, and yes, I sobbed at the end as Leonardo DiCaprio’s character Jack sank [...] more...
StumbleUpon Helps Pubs Promote Pages With Widgets
ADOTAS – Having reached out plenty to brands and agencies with its Paid Discovery ad product, social discovery engine StumbleUpon is giving back to the supply side with its new Widgets for publishers. Basically the widgets employ unsold ad space to promote other pages within a domain deemed relevant to StumbleUpon [...] more...
Measuring in a Brand Marketer’s World, Part 1: Engagement
ADOTAS – This is Part 1 of the new “Measuring in a Brand Marketer’s World” series from StumbleUpon’s Paid Discovery team. The series focuses on how brand marketers can empower their campaign measurement by taking advantage of new platforms and user experiences. Each of these experiences holds the potential to [...] more...
StumbleUpon Extends Welcome Mat to Brands and Agencies With Paid Discovery
ADOTAS – The most convenient feature of the Internet browser could be the back button, allowing the surfer to trace all those crumbs that brought him/her to the here and now. But at the end of the line, the forward button rests transparent on the browser toolbar, and that’s where [...] more...
StumbleUpon Drives Most Social Media Traffic
ADOTAS – Facebook, Facebook, Facebook — why do you get all the attention? Goldman Sachs lavishing $450 million on you, threatening letters from congress, unfavorable celluloid depictions… You know, StumbleUpon has got some impressive stuff going on — like, according to StatCounter, it stole the mantle of top site for generating U.S. social media [...] more...
Revamped Ad System Brings in Cheese for StumbleUpon
ADOTAS – A little while back I got the chance to chat up StumbleUpon CEO and cofounder Garrett Camp about the social discovery site’s revamped ad system. Channeling Neo from “The Matrix,” Camp told me, “There is no ad” — StumbleUpon seemed to be taking branded content to a higher [...] more...
EXCLUSIVE: ‘There Is No Ad’ — StumbleUpon Revamps Ad System
ADOTAS – Don’t call it a social networking site, CEO and co-founder Garrett Camp says about categorizing StumbleUpon in the social mediascape. He prefers either “social or content discovery” network. Marc Leibowitz, VP of business development and marketing and a Google AdWords vet, chimes in: “We consider StumbleUpon more complementary to [...] more...
eBay Stumble(s) Upon a $75 Million Gem
eBay has recently announced the acquisition of a young company called StumbleUpon. This site provides users with a place to fatefully “discover” websites that may spark their interest. eBay gain a community of 2.3 million users with the $75 million purchase. StumbleUpon’s growing popularity has predominantly been attributed to word-of-mouth advertising. [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
