study
How Online Search Drives Brick and Mortar Sales: RevTrax on New Study
ADOTAS – Last week, RevTrax released the results of a study, conducted in conjunction with Yahoo, that analyzed the influence of online paid search on not just online sales, but also (and in particular) in-store sales. ”For a long time, [studies] have been measuring online-to-online,” RevTrax COO Seth Sarelson pointed out [...] more...
Beyond the Dashboard: Online Advocacy and Offline Sales
ADOTAS – It’s the dirtiest secret in marketing today: As marketers, we know social networks and engagement have revolutionized the way individuals evaluate and engage with brands – and ultimately choose what to buy. And as marketers, we’re terrified. Social media — from blogs and forums to networks like Facebook, Twitter and [...] more...
Brand awareness for teens and tweens
ADOTAS — TV still holds the attention of teens and tweens, though they rely on friends for the next cool thing. Most teens and tweens, 85 percent, believe that people will buy or use a specific product because it is mentioned on TV, according to a new study by Pangea Media, [...] more...
Travel emails inspire loyalty, favorable opinion, says Epsilon
ADOTAS — Opt-in email makes travel consumers more likely to do business with a travel company, in addition to generating a more favorable opinion of the company and even a stronger sense of loyalty. In a nationwide survey of permission-based email recipients, 63 percent said they were more likely to buy [...] more...
Customer loyalty and satisfaction low priority, according to survey
ADOTAS — Despite the tough times, basics such as customer experience and word-of-mouth are getting short shift within marketing companies. In a survey by the Chief Marketing Officer Council, 58 percent of 480 executives said their companies do not compensate employees or executives based on customer loyalty, satisfaction improvements or analytics. [...] more...
Break Media and Panache Study Video Together
ADOTAS — Break Media, an online entertainment community for men, and Panache, a video advertising delivery-platform leader, announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the IAB in May of 2008. Leading brands, including Honda and T-Mobile participated in [...] more...
Study:Online Advertising and Streaming Video…
ADOTAS — Research and Markets has announced the addition of the “Online Advertising and Streaming Video – A Solution That Ensures Content Originators Get Paid” report to their offering. The report covers topics such as distribution using viral embeds; all ad formats considered; implementation examples; distribution via value-added services and [...] more...
Online Video Ads Guide Released
ADOTAS – The Interactive Advertising Bureau is hoping to help interactive advertisers and consumers extract themselves from the increasingly thorny thicket of online advertising video formats. The proliferation of formats in recent years has been a source of frustration and has distracted the industry from the important things they like [...] more...
Big Four Will Flourish in Gloomy Ad Environment
ADOTAS – Google, Yahoo, MSN and AOL will emerge from the swampy economic climate with better numbers than they had going in, according to a new report from eMarketer. When Google reported a 33% growth in net U.S. interactive advertising revenue for the first quarter, it set a high bar for [...] more...
Surprise, Surprise: Google Rocks comScore Search Rankings
ADOTAS — comScore’s recently released U.S. search engine rankings show Google’s continuing dominance in the field. Americans launched 10.8 billion searches last month – a 9% increase over February – Google sites accounted for 59.8% of the searches, a slight upgrade from 59.2% in February. Yahoo came in second with 21.3%. [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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