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Break Media and Panache Study Video Together

Written on
August 18th 2008
Author
Editor

ADOTAS — Break Media, an online entertainment community for men, and Panache, a video advertising delivery-platform leader, announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the IAB in May of 2008. Leading brands, including Honda and T-Mobile participated in [...] more...

Study:Online Advertising and Streaming Video…

Written on
August 15th 2008
Author
Editor

ADOTAS — Research and Markets has announced the addition of the “Online Advertising and Streaming Video – A Solution That Ensures Content Originators Get Paid” report to their offering. The report covers topics such as distribution using viral embeds; all ad formats considered; implementation examples; distribution via value-added services and [...] more...

Online Video Ads Guide Released

Written on
May 5th 2008
Author
Kathleen

ADOTAS – The Interactive Advertising Bureau is hoping to help interactive advertisers and consumers extract themselves from the increasingly thorny thicket of online advertising video formats. The proliferation of formats in recent years has been a source of frustration and has distracted the industry from the important things they like [...] more...

Big Four Will Flourish in Gloomy Ad Environment

Written on
April 23rd 2008
Author
Kathleen

ADOTAS – Google, Yahoo, MSN and AOL will emerge from the swampy economic climate with better numbers than they had going in, according to a new report from eMarketer. When Google reported a 33% growth in net U.S. interactive advertising revenue for the first quarter, it set a high bar for [...] more...

Surprise, Surprise: Google Rocks comScore Search Rankings

Written on
April 16th 2008
Author
Kathleen

ADOTAS — comScore’s recently released U.S. search engine rankings show Google’s continuing dominance in the field. Americans launched 10.8 billion searches last month – a 9% increase over February – Google sites accounted for 59.8% of the searches, a slight upgrade from 59.2% in February. Yahoo came in second with 21.3%. [...] more...

Study: Yahoo Beats Google in Search Ad Dollars Growth

Written on
April 15th 2008
Author
Kathleen

ADOTAS – Search marketing spending increased in the first quarter of this year, but spending growth slowed in March, raising fears about the second quarter, according to a report from SearchIgnite, a search advertising technology firm. But the most interesting statistics in the study were that Google lost share to [...] more...

Study: People Don’t Like What You Do For a Living

Written on
April 10th 2008
Author
Kathleen

ADOTAS – The average American is “skeptical” about Web sites that use information about a person’s online activity to customize content, according to a recent Harris Interactive study. But when introduced to four potential recommendations for improving Web sites’ privacy and security policies, they become “somewhat” more comfortable with the [...] more...

Interactive Advertising Bullish as Ad Market Hibernates

Written on
March 31st 2008
Author
Editor

ADOTAS — Interactive advertising is a safe haven in the current economic storm: in 2009, 10% of all American advertising dollars will go online, according to a new report issued by eMarketer. Even with the Olympics and the presidential election the advertising market in general is doing poorly –sub-prime mortgages, credit [...] more...

Viewers Don’t Engage With Video Ads: Study

Written on
March 18th 2008
Author
Editor

ADOTAS — Americans are seeing more online video ads than ever – but they’re not really watching them, a new study released by online gaming site Slingo.com finds. More than 154 million Americans will watch online videos this year – a 12.1% increase over last year, according to eMarketer. Another interactive [...] more...

Jivox Hopes to Do for Video What Google’s AdWords Did for Display

Written on
March 10th 2008
Author
Editor

ADOTAS — Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop advertisers [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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