study
Brand awareness for teens and tweens
ADOTAS — TV still holds the attention of teens and tweens, though they rely on friends for the next cool thing. Most teens and tweens, 85 percent, believe that people will buy or use a specific product because it is mentioned on TV, according to a new study by Pangea Media, [...] more...
Travel emails inspire loyalty, favorable opinion, says Epsilon
ADOTAS — Opt-in email makes travel consumers more likely to do business with a travel company, in addition to generating a more favorable opinion of the company and even a stronger sense of loyalty. In a nationwide survey of permission-based email recipients, 63 percent said they were more likely to buy [...] more...
Customer loyalty and satisfaction low priority, according to survey
ADOTAS — Despite the tough times, basics such as customer experience and word-of-mouth are getting short shift within marketing companies. In a survey by the Chief Marketing Officer Council, 58 percent of 480 executives said their companies do not compensate employees or executives based on customer loyalty, satisfaction improvements or analytics. [...] more...
Break Media and Panache Study Video Together
ADOTAS — Break Media, an online entertainment community for men, and Panache, a video advertising delivery-platform leader, announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the IAB in May of 2008. Leading brands, including Honda and T-Mobile participated in [...] more...
Study:Online Advertising and Streaming Video…
ADOTAS — Research and Markets has announced the addition of the “Online Advertising and Streaming Video – A Solution That Ensures Content Originators Get Paid” report to their offering. The report covers topics such as distribution using viral embeds; all ad formats considered; implementation examples; distribution via value-added services and [...] more...
Online Video Ads Guide Released
ADOTAS – The Interactive Advertising Bureau is hoping to help interactive advertisers and consumers extract themselves from the increasingly thorny thicket of online advertising video formats. The proliferation of formats in recent years has been a source of frustration and has distracted the industry from the important things they like [...] more...
Big Four Will Flourish in Gloomy Ad Environment
ADOTAS – Google, Yahoo, MSN and AOL will emerge from the swampy economic climate with better numbers than they had going in, according to a new report from eMarketer. When Google reported a 33% growth in net U.S. interactive advertising revenue for the first quarter, it set a high bar for [...] more...
Surprise, Surprise: Google Rocks comScore Search Rankings
ADOTAS — comScore’s recently released U.S. search engine rankings show Google’s continuing dominance in the field. Americans launched 10.8 billion searches last month – a 9% increase over February – Google sites accounted for 59.8% of the searches, a slight upgrade from 59.2% in February. Yahoo came in second with 21.3%. [...] more...
Study: Yahoo Beats Google in Search Ad Dollars Growth
ADOTAS – Search marketing spending increased in the first quarter of this year, but spending growth slowed in March, raising fears about the second quarter, according to a report from SearchIgnite, a search advertising technology firm. But the most interesting statistics in the study were that Google lost share to [...] more...
Study: People Don’t Like What You Do For a Living
ADOTAS – The average American is “skeptical” about Web sites that use information about a person’s online activity to customize content, according to a recent Harris Interactive study. But when introduced to four potential recommendations for improving Web sites’ privacy and security policies, they become “somewhat” more comfortable with the [...] more...
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Latest News
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
- Google and China Continue High Risk Chess Game March 17th 2010 ADOTAS – Chinese firms selling advertising space on Google’s search [...] more »
- Muddy Waters for The FCC’s New Plan March 17th 2010 ADOTAS -Tuesday the FCC relased a plan with over 200 [...] more »
- To Pay, or Not To Pay March 17th 2010 ADOTAS – Only one in five U.S. consumers is willing [...] more »
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
Features
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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