studies
JupiterResearch Cracks The Mobile Code
ADOTAS - JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology [...] more...
Advertising To The Biggest Media Multitaskers, Kids
ADOTAS - According to a study on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence, 64% of kids go online while watching TV, and almost half of U.S. teens(49%) report that they do so frequently – anywhere from three times a [...] more...
Are Children Fair Ad Targets?
A study was released recently that assessed the nature of ads shown on popular children’s websites. The 40 sites reviewed in the study entitled “Fair Game?” found that visitors were exposed to over 200 ads which displayed many products that were inappropriate for children such as online dating and gambling. Some [...] more...
Features
- Facebook’s $100 Million Virtual Economy September 5th 2008
- Display Ad Networks at Risk? September 4th 2008
- Advertising GOLDMINE: Online News Sites? September 4th 2008
- SodaHead CEO: Building a Social, Online Democracy September 3rd 2008
- Keeping Brands Secure in Insecure Times September 3rd 2008
Spotlight
SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...
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- Hires, Fires: Nurun, MySpace, MediaCom, Wordia, NYT September 8th 2008
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- 10-Year-Old Google Kicking 33-Year-Old Microsoft’s Butt September 5th 2008
- More Evidence That Bribery Works September 5th 2008
- Reality Check: Social Networking Ain’t All That September 5th 2008
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