strongmail
StrongMail Marketing Survey: The Breakdown
DM CONFIDENTIAL – According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012. The survey was conducted from Nov. 16-29, and got responses from 939 business leaders regarding their planned marketing [...] more...
StrongMail & Net Atlantic Bring Big Boy Email Tools to Smaller Guys
ADOTAS – Just ’cause their smaller doesn’t mean small and medium-sized marketers can’t make good use of the big boys’ toys. A new partnership between email and social media platform StrongMail and email services provider Net Atlantic will give SMBs access to the email marketing tools that Fortune 2000 companies [...] more...
StrongMail Turns Acquisitions Into Social Media Agency
ADOTAS – Back in April, StrongMail Senior Director of Strategic Services Kara Trivunovic shared a case study that detailed the benefits of smelting email and social media campaigns. Now StrongMail is taking its email-social media smoothie to the next level through two acquisitions and the introduction of a new internal [...] more...
Wonder Twins: Email and Social Media Marketing
ADOTAS – There have been a lot of stories about using social media to increase brand awareness and customer retention, but little attention has been paid to its potential to acquire new customers, especially when used in conjunction with a proven channel like email. Driving awareness with social media is great, [...] more...
StrongMail doubling down on social media, buys PopularMedia
ADOTAS — StrongMail has announced that it acquired PopularMedia, a social media marketing company. The terms of the transaction were not disclosed. The acquisition coincides with the closing of StrongMail’s sixth consecutive quarter of revenue growth, further strengthening its momentum in the marketplace as a provider of integrated marketing solutions for [...] more...
Email integrates with social media, data shows trend for direct marketing
ADOTAS — The direct markting standby, whose death has long been foretold, just keeps reinventing itself as new platforms emerge and the social media craze is no expection. While there is still a wide-spread land-grab for ownership of social media within marketing departments, 36% of marketers say that their direct marketing [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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