With 125 channels on its DISH network, EchoStar will allow Google to run auctions for advertising spots on channels like Discovery, CNN and MTV.

Former NBC executive, Mike Steib said that Google was “in active discussions” with other networks. Currently, news has been speculating that Google is moving towards purchasing DoubleClick, which Microsoft is also rumored to be in the running for.

Google’s Internet business has proven lucrative, but the television market is still a $170 billion market as opposed to the $31 billion online market, according to figures from ZenithOptimedia.
Google’s foray into the television market with its automated system will enable advertisers to bid for spots online and track a campaign in real time.

Provisions of the agreement include utilizing MIME’s advertising development, creation and production expertise, along with sponsorship program services. GoFish will gain visibility which is expected to raise revenue efforts while providing MIME, a branded entertainment company, with an opportunity to offer a range of broad services to its clients, including allowing access to several areas within online video like premium, original programming and targeted ad delivery.

In a press statement, David Salzberg, President of Mandalay Integrated Media Entertainment, said, “Mandalay’s unique approach to branded entertainment and integrated media will lay a solid foundation for the future of Made-for-Internet programming on GoFish. Our strategic partnership provides a tremendous opportunity for Mandalay to enter the rapidly growing online video market with one of the leading innovators in the sector.”

Peter Guber, chairman and CEO of Mandalay Entertainment Group, added, “The Internet is rapidly transforming the landscape of traditional entertainment media, enabling a more interactive, consumer-focused experience. Among our goals at Mandalay is to facilitate the integration of these two distinct, yet complimentary forms of media, and our partnership with GoFish is a major step towards this objective.”

The first company to give the system a go is video game publisher Eidos Interactive. Ads for Eidos’s upcoming Lara Croft Tomb Raider game will be inserted into video from G4, a television network for gamers, available on the BitTorrent Entertainment Network. Eidos will be able to target the ads geographically, customize them on-the-fly, and even update them in content that has already been downloaded.

“The combination of our extensive user base, worldwide content relationships and powerfully efficient distribution model, is enabling a rapid shift toward free, ad—supported content,” said BitTorrent president Ashwin Navin in a statement.

YuMe is still experimenting with price points and will be using its “view-through” metric to figure out how many people are viewing the ads and exactly how much to charge advertisers.

Advertising.com will handle all of the display and video advertising for the network’s website and the embedded video player that will appear on the sites of distribution partners like MySpace, MSN, Yahoo and AOL’s own site. Advertising.com’s Lightningcast platform will manage the video ads.

The network, which has not yet been named, will “provide advertisers with an online opportunity on par with the best in television and movie advertising,” said Advertising.com president Lynda Clarizio in a statement. Neither NBC nor News Corp have announced any plans to include user created content.

Revenue from ad sales will be shared by NBC, News Corp and distribution partners. Ad inventory not sold by the sales team assigned to the video network will be monetized directly from Advertising.com’s catalog.

Last year, Internap announced that it would be purchasing VitalStream for around $217 million. The addition of VitalStream Advertising and Media Services to Internap’s Private Network Access Points (P-NAP) means that full integration of the two networks is almost complete.

“The addition of application layer offerings such as this to Internap’s high performance route management network is a direct response to our customer’s requests,” said Internap CTO Tim P. Sullivan in a statement. “This is an early example of the value that the combined technologies of Internap and VitalStream will bring to the marketplace.”

The P-NAP system prevents web outages and reduces server strain by mirroring website content and managing traffic among many different servers distributed around the world. Internap has a 100% uptime guarantee and by integrating the VitalStream system, it extends that guarantee to VitalStream users like Citadel and Univision.

As Internap adds more of VitalStream’s services to P-NAP, VitalStream customers will also be able to access Internap’s round-the-clock support network.

Since its launch in mid-January, Super Deluxe has attracted nearly two million unique users with Cornerstone’s targeted marketing efforts, according to the release.

With its social networking layout, Super Deluxe will provide users with short films, sketches, episodic series and more. Videos from legends and rising stars like Bob Odenkirk, Brad Neely, Corky Quackenbush, Olde English, Richard Belzer, Maria Bamford, David Cross, and Eugene Mirman will be featured on the site as well. By going to the Super Deluxe site, users can acccess information on the channel, which eventually become available in cable VOD, mobile phones and personal media player formats in the near future.

Steven Justman, executive VP and general manager of Cornerstone stated, “From the depth of the original content to the unique opportunities afforded brand marketers, Turner Broadcasting has once again broken new ground by bringing a TV-quality comedy experience to the digital realm. We are pleased to offer our insight into the consumption habits of the digital consumer in working alongside Super Deluxe to introduce this compelling material.”

“As we progress, we will deploy additional features including next-generation interactivity, location-awareness and click-to-act – maximizing the currency this alliance offers brand advertisers,” said Jack Hallahan, MobiTV’s VP of advertising in a statement.

Yahoo will begin integrating ads with MobiTV’s free and premium programming over the next few months. According to MobiTV, the company has generated more than a million subscribers since it launched in 1999.

With the addition of this latest client, Yahoo will be able to offer multiple media buys through its system that includes text banner and mobile video. The Mobile Publisher system lets mobile publishers display banner, video and in-game ads on their mobile sites and applications. Other partners at launch include web browser developer Opera and location-based mobile content network, go2.

The advertising deal is consistent with CBS’ plan to garner payment for its content and shows, something that Viacom was unable to procure from YouTube, which in turn resulted in a “massive intentional copyright infringement” suit to the tune of $1 billion.

The financial terms of the advertising deal between YouTube and CBS have not been disclosed, and CBS Interactive President Quincy Smith has not released any statements on the agreement nor on CBS’ talks with Google and YouTube for distribution.

In an interview, Smith did say, “From our perspective, we absolutely want to experiment and make sure we do things with as many online platforms as we can, but we need to get paid for our content. Not only do we need to get paid for our content, we need to learn about our community.”

As for the YouTube move, Smith said that CBS attempting to build its own video site at this juncture would be a “naive move.”

CBS and Pontiac together reached a deal with YouTube where game clips will be uploaded for viewers almost in real-time. Users will be able to interact by leaving comments, rating the clips, recommending them and posting video responses as well.

In return, SI.com will direct users back towards NBCSports.com broadband segments, which include breaking news, short video, post-game interviews, and sports update segments on weekends.

“Both sites will point to the other site’s content,” said Sports Illustrated spokesman Rick McCabe in a statement to Reuters. “If you’re on SI.com, and there is an appropriate piece of video that we’re aware of, something that would tailor well, it would be set up as a link to that story from SI.com.”

Financial terms were not disclosed at press time.

Additionally, in an effort to establish a platform similar to that of Google/YouTube, NBC has hooked up with artist-driven interactive media firm VMIX, the latter of which has launched a customized online NBC channel today.

The VMIX-enabled portal, which will be controlled by NBC Universal Television, will offer popular content from shows like 30 Rock, Heroes, Late Night with Conan O’Brien, Scrubs and My Name Is Earl.

Greg Kostello, CEO and founder of VMIX Media said in a statement, “We are very excited to add the NBC channel to the VMIX.com community and to provide NBC with additional ways to interactively share their content, engage with viewers, and extend their online community. The addition of the NBC Channel to our fast expanding content lineup further extends our commitment to delivering original and premium content online for everyone.”

Anheuser-Busch kicked off Bud.TV right after Super Bowl XLI on February 4th. The site features comedy videos and short films from Kevin Spacey’s Triggerstreet Productions and Matt Damon’s LivePlanet Productions, as well as NASCAR highlights, promotional clips for the FX network’s police drama “The Shield,” and user-created Bud Light commercials. However Bud.TV offers none of that content up-front. Visitors are greeted instead by an empty log-in screen that contains few details about the content within.

“The first week after Super Bowl, the site got an average of 20,000 visits a day, but only about 800 to 1,000 a day were registering–we think because of the registration process,” wrote Tony Ponturo, Anheuser-Busch’s VP of global media and sports marketing in an email to ZDNet. Other barriers to entry include the requirement that visitors verify they are of drinking age.

Bud.TV did see a rise in the number of registrations resulting from a banner ad campaign around President’s Day in February, according to Ponturo, but audience numbers flatlined at 15,000 per day in the site’s third week. Ponturo additionally noted that only about 1/3rd of them are registering.

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