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Google Turns on Satellite TV Advertising

Written on: April 3rd 2007
Author: Editor

Google announced its first TV advertising infiltration thanks to its agreement with EchoStar, an American satellite network. The new partnership will work towards efforts to create an automated system for the buying, selling, delivering and measuring the effects of TV ads that run on EchoStar. With 125 channels on its [...] more...

GoFish, Mandalay Enter Online Video Agreement

Written on: April 3rd 2007
Author: Editor

Online video outfit GoFish is joining forces with Mandalay Integrated Media Entertainment to enhance offerings to advertisers and sponsors interested in Internet video. Provisions of the agreement include utilizing MIME’s advertising development, creation and production expertise, along with sponsorship program services. GoFish will gain visibility which is expected to raise revenue [...] more...

YuMe Inserts Ads into Downloaded Video

Written on: April 2nd 2007
Author: Editor

Video advertising startup YuMe Networks has launched the first campaign using a new system that inserts ads into video downloaded off of the BitTorrent network. Downloads of this type are usually available as either free paid downloads, both static. But YuMe’s system lets marketers inject ads and report how often [...] more...

AOL Managing NBC-News Corp Video Ads

Written on: March 30th 2007
Author: Editor

AOL’s Advertising.com division will be managing advertising for the new online video venture between NBC Universal and MySpace owner News Corp. NBC and News Corp are set to launch one of the largest internet video networks ever conceived, featuring TV content from more than a dozen networks like News Corp’s [...] more...

Internap Merges VitalStream Ads

Written on: March 28th 2007
Author: Editor

The Internap Network Services Corporation, a company that provides hosting and collocation services for businesses like Nasdaq, Time Warner, and Travelocity, has added support for streaming video ads delivered by VitalStream. Last year, Internap announced that it would be purchasing VitalStream for around $217 million. The addition of VitalStream Advertising and [...] more...

Turner Taps Cornerstone for Broadband Marketing Initiatives

Written on: March 28th 2007
Author: Editor

Music/lifestyle marketing firm Cornerstone has kickstarted a partnership with Turner Broadcasting for its new comedy broadband network Super Deluxe. In effect, Cornerstone will be providing marketing, promotions, as well as a full digital and PR campaign. Since its launch in mid-January, Super Deluxe has attracted nearly two million unique users with [...] more...

Yahoo Signs Mobile TV Ad Deal

Written on: March 27th 2007
Author: Editor

Yahoo has signed an advertising deal with MobiTV, a company that specializes in video content on mobile devices. Yahoo will serve as MobiTV’s primary network for advertising sales and distribution. MobiTV’s video service will be fully integrated with Yahoo’s recently launched Mobile Publisher Services. “As we progress, we will deploy additional [...] more...

CBS, YouTube Seal March Madness Agreement

Written on: March 16th 2007
Author: Editor

Unlike its former sister/parent company Viacom, CBS Corp. was able to reach an agreement with YouTube, this one entailing the broadcast of highlights, press conferences and other content from this month’s NCAA basketball tournament. The CBS basketball clips will also be sponsored by advertising from GMC’s Pontiac line. The advertising [...] more...

NBC Boosting Online Video Presence with Content Deals

Written on: March 13th 2007
Author: Editor

Sports Illustrated and NBCSports.com have come together to share video, news and photography content on their respective websites. Launched just this past weekend, the joint venture entails high-speed Internet video segments produced by NBCSports.com that will appear on the Sports Illustrated’s SI.com website. In return, SI.com will direct users back [...] more...

Bud.TV on the Rocks

Written on: March 13th 2007
Author: Editor

Traffic numbers released from comScore suggest that Anheuser-Busch, after planning to sink $30 million dollars into a multimedia website, could have an afterthought on its hands. The Bud.TV portal received only 253,000 visitors last month, a far cry from Anheuser-Busch’s estimation that the site would be receiving 2-3 million visitors [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...