streaming-music



Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms

Written on
May 16th 2013
Author
Press Release

OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), the leading Internet radio service, announced today a new e-Business advertising technology solution that will allow for frictionless planning and buying for media buyers. The new platform seamlessly integrates the largest media buying software platforms, Mediaocean and STRATA, with proprietary ... more...

Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?

Written on
May 13th 2013
Author
Richard L. Tso

ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this pocket-sized music player went head-to-head against the now legacy playback formats that previously dominated the recording industry, including ... more...

Musical Ads With A New Spin

Written on
November 1st 2012
Author
Richard L. Tso

With the growth of online music streaming services like Spotify and Pandora, there’s a huge advertising opportunity for brands to get in front of a captivated audience with a targeted approach, as well as using these services inside other platforms where people are spending a majority of their time. The inclusion ... more...

MySpace-Imeem deal highlights online music makeover

Written on
November 17th 2009
Author
Gavin Dunaway

ADOTAS – As sources are whispering about the site restricting free music plays, MySpace is close to acquiring music streamer Imeem, continuing its buying spree of the remnants of the Web 2.0 music services and cementing its position as king streamer. All Things Digital’s Peter Kafka reported the MySpace-Imeem deal is ... more...