strategic-partnership



Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...

Starcom MediaVest Group Canada Selects BrightRoll as its Programmatic Video Platform Partner

Written on
June 11th 2014
Author
Press Release

SAN FRANCISCO and TORONTO, June 11, 2014 (ADOTAS) – BrightRoll, the largest independent video advertising platform, announced yesterday that Starcom MediaVest Group (SMG) Canada will leverage its award-winning technology platform to bring simplicity, scale and efficiency across digital video advertising in the region. As a leading media communications agency in Canada, SMG helps ... more...

JiWire Rebrands as NinthDecimal, Partners with TubeMogul on Audience Targeted Mobile Video Solution

Written on
June 9th 2014
Author
Press Release

SAN FRANCISCO, June 9, 2014 (ADOTAS) — JiWire announced today it has rebranded the company as NinthDecimal, emphasizing its pioneering approach to precise audience intelligence for marketing success. As the leading mobile audience intelligence company, NinthDecimal is building the most comprehensive understanding of people by connecting their digital and physical ... more...

Trueffect, nGage Labs Bring First-Party Targeting to Mobile Advertising

Written on
June 5th 2014
Author
Press Release

SCOTTSDALE, Arizona, and WESTMINSTER, Col., Jun 5, 2014 (ADOTAS) – nGage Labs, the cutting-edge innovator focused on providing personalized mobile customer engagement solutions and Trueffect, the leading first-party targeting and measurement platform for large performance advertisers, today announced a new partnership that will combine the benefits of individual consumer real-time personalization with ... more...

Gigya Partners with Tumblr to Bring Tumblr Sharing to World’s Largest Brands

Written on
June 2nd 2014
Author
Press Release

MOUNTAIN VIEW, Calif., Jun 2, 2014 (ADOTAS) – Gigya, the Connected Consumer Management Suite, and Tumblr have announced a partnership to bring Tumblr’s share and follow functionalities to Gigya’s Share plugins. Through the partnership, Gigya customers can easily offer Tumblr sharing on their web properties, and add fans through Tumblr’s follow button, ... more...

Adap.tv and FreeWheel to Partner On Fourfronts Programmatic Pilot

Written on
May 29th 2014
Author
Press Release

NEW YORK, May 29, 2014 (ADOTAS) – FreeWheel and Adap.tv have announced plans for the integration of Adap.tv’s programmatic reserved technology into FreeWheel’s FourFronts marketplace, enabling advertisers to purchase premium digital television from publishers using proprietary data, while enhancing the value of premium inventory and maintaining the integrity of TV ... more...

InMobi Launches World’s Largest Mobile Native Advertising Exchange, Powered by Rubicon Project

Written on
May 29th 2014
Author
Press Release

SINGAPORE, LOS ANGELES and LONDON, May 29, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising network, and Rubicon Project (NYSE: RUBI), a leading technology company automating the buying and selling of advertising, today unveiled InMobi Exchange, a mobile programmatic buying and selling platform and the world’s first exchange to support ... more...

SocialFlow Forges Digital Media Partnership with DigitasLBi

Written on
May 28th 2014
Author
Press Release

NEW YORK, May 28, 2014 (ADOTAS) – SocialFlow, the premier social relationship platform, has partnered with DigitasLBi, the global marketing and technology agency, to develop tailored distribution solutions for DigitasLBi clients and create new advertising vehicles that bring together owned, earned, and paid content. Under the agreement, SocialFlow’s unique algorithm-based technology, which distributes content ... more...

Vdopia and BlueKai Enter Into Global Agreement For Advanced Mobile Video Targeting

Written on
May 21st 2014
Author
Press Release

SAN FRANCISCO, May 21, 2014 (ADOTAS) – Vdopia, the global leader in mobile video advertising, today announced it has integrated BlueKai data to provide Vdopia’s customers with advanced mobile video targeting on a global basis. BlueKai mobile data will be integrated into Vdopia’s platform for mobile audience targeting, giving its advertiser’s access ... more...

myThings Partners with comScore for Ad Verification

Written on
May 14th 2014
Author
Press Release

NEW YORK, May 14, 2014 (ADOTAS) – myThings, a leader in programmatic ad solutions tailored for the largest eCommerce brands, announced today that it has selected comScore, a leader in measuring the digital world, as its ad verification partner. The collaboration will ensure that ads served by myThings will not ... more...