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Interclick and ValueClick Feel Stock Market Shellacking
ADOTAS – In case you haven’t been paying attention, the U.S. stock markets have been taking a shellacking lately, and if you thought the ad tech sector — with it’s ever-growing revenue and rapidly developing technology — would be immune, think again. On Thursday, the NASDAQ composite dropped 136.68 points yesterday for [...] more...
Apple Shares Turn Negative on Jobs “Rumor”
Shares of Apple Inc fell as much as 2 percent on Tuesday after technology website Gizmodo reported a “rumor” that Chief Executive Steve Jobs’s health was declining. A spokesman for Apple declined to comment on the rumor. When asked about Jobs’s health, the spokesman said “if ever Steve or the board of [...] more...
Twitter Rejects Facebook — For Now
ADOTAS — Twitter has said “no” to Facebook in probably more than 140 words. While rumors of Facebook acquiring the company, which is completely dependent on investors for revenue, were initially dismissed, serious talks ended only three weeks ago with Facebook offering $500 million in stock, according to the Wall Street [...] more...
Yahoo Sells Off Shopping Site at Discount
ADOTAS – Yahoo has sold European comparison shopping site Kelkoo, according to a report in TechCrunch. Yahoo bought the site in 2004 for about $579 million and sold it for less than $125 million to PE firm Jamplant, which is based in the U.K. TechCrunch got a copy of an internal memo [...] more...
HLTH, WebMD Merger Off
ADOTAS – Economic turmoil has forced HLTH Corp. and WebMD to cancel their long-planned merger. WebMD is a majority-owned subsidiary of HLTH, and both boards decided to terminate the agreement, saying its $340 million in cash and investments and lack of long-term debt will keep WebMD in good stead. The company [...] more...
MindShare Buys Michaelides & Bednash
ADOTAS – Media agency MindShare has snapped up Michaelides & Bednash, a U.K. media planner. Financial terms of the deal have not been disclosed. Mindshare said the M&B buy was made to shape the company’s worldwide invention group and spearhead a dedicated unit on Mindshare’s Unilever account.M&B staff will transfer [...] more...
Fed, Central Banks Cut Rates
Central banks around the world cut interest rates in unison on Wednesday to try to limit economic damage from the worst financial crisis in 80 years. In an unscheduled announcement made as New York traders were reaching their offices, the Federal Reserve said it was cutting its key federal funds rate [...] more...
Media Growth Slows to Crawl: Report
ADOTAS – The country’s top 100 media ships witnessed the slowest growth since 2001. And that was last year – before the financial meltdown, Ad Age reports. The top 100 did see a 4.6% revenue spike last year for a net media revenue of $299.1 billion. Digital was the biggest cash [...] more...
Bailout Pressure Mounts, Roils World Markets
Pressure mounted on lawmakers Friday to agree on a $700 billion financial rescue plan after talks at the White House broke down in acrimony and the biggest bank closure in U.S. history roiled global markets. President George W. Bush said that while there were disagreements on parts of the bailout plan, [...] more...
Yahoo and AOL: Back On?
ADOTAS – Watching your company’s stock tank is depressing. And depressing times sometimes call for desperate measures. With Yahoo’s stock trading at about $19.02 as of 9:53 a.m., the time for out-of-the-box thinking has arrived. Yesterday, Yahoo’s new board reportedly OK’d a fresh round of talks with Time Warner’s sagging [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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