stephane-dehoche



Today’s Burning Question: Implications of Marketo IPO

Written on
April 3rd 2013
Author
Mike Daly

ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of ... more...

Reactions to Oracle’s Eloqua Acquisition

Written on
December 21st 2012
Author
Mike Daly

Stephane Dehoche (pictured), President and CEO of the conversational marketing technology provider, Neolane, offered the following reaction to yesterday’s announcement that Oracle intends to buy Eloqua: “Oracle’s plans to acquire Eloqua for $871M, further validates the importance and relevance of marketing technology. As market consolidation continues, major players like Oracle are realizing they ... more...

Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
AdotasWire

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands ... more...