steelhouse



SteelHouse Unleashes New Campaign Technology to Boost Conversion Rates

Written on
April 4th 2013
Author
AdotasWire

Slingshot™, a new campaign technology in SteelHouse’s cloud-based marketing platform, highlights the importance of sequenced, multi-channel campaigns and proves the performance of view-through attribution. LOS ANGELES, April 4, 2013 (ADOTAS) – SteelHouse (www.SteelHouse.com), a data-driven marketing technology company, today announced the addition of Slingshot™ to its multi-channel marketing platform. Tests ... more...

Tech for Technophobes II: The Evolution of Ad Tech

Written on
February 20th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

AFAIK: Extole, Socialbakers, Tealium, Cisneros Group, Neolane, SteelHouse, Glam Media, Double Prime

Written on
January 24th 2013
Author
Mike Daly

Here’s what’s new, PC-cats: Extole just closed an additional $7.6 million in funding. The investment was made by Extole’s current investor roster including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures and Trident Capital. The additional funding will be used to fuel growth and accelerate product and platform investments. This brings Extole’s ... more...

SteelHouse Survey: 51% of Consumers Will Not Use Their Mobile or Tablet Device for Holiday Shopping

Written on
November 16th 2012
Author
AdotasWire

LOS ANGELES (November 12, 2012) — A survey conducted following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing company, SteelHouse. In the annual holiday survey of consumers, most shoppers ... more...

VIDEO: SteelHouse Offers a Solution to Sucky Display Ads

Written on
September 25th 2012
Author
AdotasWire

LOS ANGELES (September 24, 2012) – Everyone in the advertising industry knows that online ads suck. Rich ads get significantly higher engagement, but they’re too hard to create. Flash doesn’t work on mobile, and HTML5 doesn’t work consistently in every browser. Today, SteelHouse ... more...

3 Easy Ways to Segment Your Shoppers by Behavior

Written on
August 22nd 2012
Author
Mark Douglas

Business as Usual If you ask most e-Commerce marketers how they create relevant ads to increase conversion rates, you’re bound to hear the usual, predictable answers. “We segment and target our site visitors by…” · Geography · Age · Gender · Education · Income Those are some pretty broad categories. It would be silly to assume ... more...

IBM Coremetrics Integrates SteelHouse’s “Real Time Offers”

Written on
March 12th 2012
Author
Brian LaRue

ADOTAS - Behavioral commerce platform SteelHouse announced today it had partnered with optimization service IBM Coremetrics, in a move that would boost AdTarget, Coremetrics’ behavioral targeting ad platform by integrating SteelHouse’s retargeting capabilities and “Real Time Offers” function. That’s a function designed to deliver a customizable branded message, addressing an ... more...

Online Retail: ‘Who’ Is More Important Than ‘What’

Written on
August 3rd 2011
Author
Mark Douglas

ADOTAS – Retailers spend $5.73 billion a year trying to attract buyers online.  The competition for consumer attention is fierce: comScore reports that U.S. Internet users saw 4.9 trillion display ads last year. Yet, with all that money at stake, and with all that competition, retailers still typically blast the same ... more...