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Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game
ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in [...] more...
Get Some Action: Taking Mobile Ads from Attention-Grabbing to Actively Engaging
ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed. There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats can [...] more...
AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab
ADOTAS — Business development and digital sales veteran Mitchell Kreuch (pictured) has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology. According to a PointRoll press release, Kreuch was most recently vice president for Disney Online [...] more...
6 Secrets of Successful Geofence Campaigns
Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best engage your customers in the mobile channel? Directly. SMS remains the [...] more...
Digitas Merges with LBi
The Publicis Groupe is merging Digitas and LBi to create a leading digital agency global network (5,700 strong. 25+ countries). Luke Taylor (pictured), chief executive of LBi, has been named Global CEO of the newly formed DigitasLBi. The Publicis Groupe acquired the Amsterdam-based LBi last September in a deal valued at [...] more...
Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising
Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy [...] more...
Industry Leaders Offer Predictions for 2013 (Part 6)
1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP. Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content. Well executed Native [...] more...
Marketing for a Better World: How Entertainment is the Critical Link between Brand and Cause
Everyone can make a difference by supporting the causes they care about. Getting involved gives people a sense of purpose and meaning in life, and makes them feel good about themselves. While the economic downturn has resulted in reduced public funding and private philanthropy, consumers are increasingly demonstrating their support [...] more...
Brand Loyalty: A Two-Way Street
Have you ever wondered why whenever you go into an Apple store, regardless of where in the world, it is always packed? By now you should be thinking, well, duh! They sell amazing products which you can try right there in the store, play for hours, join in workshops, and [...] more...
Starbucks Boasts ‘Largest Mobile Payment Network’
ADOTAS – Who needs near field communication? Starbucks customers want their caffeine fix like that [snaps fingers] hence why 3 million have used the Starbucks Card Mobile to pay at the coffee giant since it was launched three months ago. There’s none of that time-consuming waving your smartphone around — [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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