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PunchTab’s Founder Mehdi Ait Oufkir Talks About Growing Popularity Of The Mobile Wallet

Written on
December 3rd 2014
Author
Caroline Albanese

Today, PunchTab released a new report on the growing popularity of the mobile wallet and other trends among consumers. The report highlighted which mobile payment apps are most popular, which features are most important to users, and what consumers would like to see in future mobile ... more...

Brands Bring Tricks and Treats to Instagram for Halloween

Written on
October 31st 2014
Author
Adotas

Happy Halloween! Today brands are reaching out with some spooky and creative campaigns that brands have been sharing on Instagram in honor of Halloween. Below you’ll find some of the holiday’s best and ghoulish brand Instagrams from Disneyland, Target, Jet Blue and Oreo to name a few. More examples and Halloween ... more...

Americans on Healthcare.gov: Amazon and Google Can Do It Better

Written on
December 18th 2013
Author
Roberto Ramos

ADOTAS – The much-publicized troubled launch of the Obama administration’s Healthcare.gov website is a reminder of how poorly the U.S. government fares in delivering digital assets and value to its citizens. The project seemed to be a dud on arrival, with system instability illustrative of a wider project management breakdown ... more...

Five Tips for Making Mobile Revenue Skyrocket For the Holidays

Written on
November 25th 2013
Author
Adotas

ADOTAS – Get ready. The annual shopping hysteria that is Black Friday is just days away. And while brick and mortar stores have been prepping themselves for weeks, a recent Deloitte survey found that 68% of consumers with access to a tablet or smartphone plan to stay home and do their ... more...

VIDEO: An Inside Look at ad:tech New York 2013

Written on
November 14th 2013
Author
Caroline Albanese

ADOTAS – By now we’ve all heard and read about the keynotes, panels and launches at ad:tech New York 2013. Here, Adotas takes you inside the Javits Center to give you a feel for the sights, sounds and yes, even the smells from the Nov. 6-7 conference that other media ... more...

Study: Major Brands Are Victimized by Phony Traffic

Written on
October 3rd 2013
Author
Press Release

MADISON, WI, October 3, 2013 (ADOTAS) — MdotLabs, launched last month to help advertisers avoid being victimized by invalid traffic, today released the results of a follow-up study to its “Impression Fraud in On-line Advertising via Pay-Per-View Networks” that shows major brands well-known to most Americans are paying heavily for ad ... more...

Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in ... more...

Get Some Action: Taking Mobile Ads from Attention-Grabbing to Actively Engaging

Written on
May 7th 2013
Author
Sebastian Tonkin

ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed.  There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats can ... more...

AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab

Written on
April 15th 2013
Author
Mike Daly

ADOTAS — Business development and digital sales veteran Mitchell Kreuch (pictured) has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology. According to a PointRoll press release, Kreuch was most recently vice president for Disney Online ... more...

6 Secrets of Successful Geofence Campaigns

Written on
March 14th 2013
Author
Rip Gerber

Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best engage your customers in the mobile channel? Directly. SMS remains the ... more...