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MarketingVOX Snookered by Trojan Horse

Written on
December 28th 2007
Author
Editor

Reprinted from MarketingVox  This morning MarketingVOX ran an ad campaign containing a trojan-horse-like Flash mechanism that produced a pop-up ad for a fake “performance optimizer.” The ad campaign, which launched yesterday the 26th of December, initially tested fine — showing an ad for a multimedia technology called Sound F/X — and exhibited [...] more...

Sites Urged To Stick To Traditional Ad Formats

Written on
December 17th 2007
Author
Editor

UTalkMarketing.com, a community site for marketers has spoken out against the dangers of newer forms of online advertising after the Facebook/Beacon debacle. Broadband users are being educated on the pitfalls of less-chartered ad forms and site manager are suggested to stay with more traditional formats such as banner ads according [...] more...

Fraud 2.0

Written on
October 26th 2007
Author
DM Confidential

As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it cheating. In our industry, they call it fraud, and [...] more...

IAB to Congress: Spyware Bill Hurts Access to Free Content

Written on
March 16th 2007
Author
Editor

TACODA CEO Dave Morgan addressed the House of Representatives’ Subcommittee on Commerce, Trade, and Consumer Protection on behalf of the Interactive Advertising Bureau, asking them to avoid pressure from special interest groups and reconsider their pending anti-spyware legislation. The House committee is currently evaluating the Securely Protect Yourself Against Cyber Trespass [...] more...

Edelman Claims Hula Direct Runs Banner Farms

Written on
June 13th 2006
Author
Editor

Anti-spyware legal crusader Ben Edelman has posted a scathing report of web marketing company Hula Direct, alleging that it’s in cahoots with spyware vendors and its affiliate sites are little more than “‘banner farms’ without substantial bona fide content.” “If you’ve got computers that are infected with any of the [...] more...

McAfee: Search Engines Are Not Safe

Written on
May 15th 2006
Author
Editor

According to a study by computer security company McAfee, Inc. and online security advocate Ben Edelman, Internet users tempt fate every time they use a search engine The study examined the 5 major search engines–Google, Yahoo!, MSN, AOL, and Ask– and found that their search results could often contain links to [...] more...

FTC Levies Large Fines on Spamford Wallace

Written on
May 5th 2006
Author
Editor

The Federal Trade Commission clamped down on spyware yesterday when a judge fined Sanford “Spamford” Wallace and his company Smartbox.Net $4 million dollars. Wallace and his company were accused of deceptively downloading spyware onto unsuspecting consumers’ computers that changed their settings and hijacked their search engines. The FTC [...] more...

Yahoo Sued for Spyware, Typosquatting

Written on
May 3rd 2006
Author
Editor

On Monday, several advertisers filed suit against Yahoo in the state of New Jersey for alleged fraud in the way the online giant distributes their contextual Overture ads. The lead plaintiff is a typical small advertiser, Crafts by Veronica. “This is a class action. It’s on behalf of all advertisers. [...] more...

2005: A Banner Year for Spyware

Written on
February 8th 2006
Author
Editor

According to internet security software company Webroot, 2005 saw a massive increase in the amount of spyware available on the internet. Webroot’s State of Spyware report found that there were about 400,000 spyware-distributing web sites in existence at the end of 2005—nearly three times as much as last year—as well [...] more...

Researchers and Tech Firms Collaborate on Adware Watchdog Site

Written on
January 24th 2006
Author
Editor

Researchers at Harvard and Oxford Universities, along with Google, Sun Microsystems, and Lenovo Group Ltd. are collaborating on a website that will identify and list carriers of spyware and malicious software. The site, StopBadware.org, will go online tomorrow (Wednesday). Even with the advent of spam filters, ad blockers, and virus scanners, [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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