spruce-media
Today’s Burning Question: Simplifying Facebook Ads
ADOTAS – Today we solicited responses from industry leaders to the following Burning Question: ”What do you think of Facebook’s decision to simplify its ad-buying process by eliminating half of its 27 ad units?” Here’s how they responded: “We are very excited about Facebook’s announcement today. By simplifying their ad products, Facebook is making the ‘Path [...] more...
State of Facebook Ads: CPMs Go Down, Inventory Goes Way Up
ADOTAS – Spruce Media, a leading provider of enterprise-class marketing solutions for Facebook Ads and one of 13 Strategic Preferred Marketing Developer partners, has issued its State of Facebook Advertising Q1 2013 report. The report offers an inside look at the state of advertising on Facebook in Q1 2013 and offers predictions for remainder [...] more...
Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement
ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy [...] more...
Today’s Burning Question: Facebook Acquires Microsoft Atlas
Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes [...] more...
Spruce Media Issues ‘State of Facebook Ads Q4′ Report
Spruce Media’s “State of Facebook Ads Q4″ has been submitted for your perusal. Some key data points to highlight: CPM Trends Newsfeed CPM in Q4 rises further, showing clear increase in competition in Facebook Ad market. Newsfeed mobile CPM is down 10% Q3 to Q4. Desktop Newsfeed CPM is up 34% Q3 to Q4. CTR [...] more...
Reaction to Facebook’s New Search Feature
Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and [...] more...
Study: Brands Are Embracing Facebook as a ‘Must-Buy’
In advance of Facebook’s earnings call today (Tuesday), Spruce Media took a detailed look at FB’s advertising stats from Q3 2011 to Q3 2012. “Since their IPO, Facebook has faced significant scrutiny around their ad offering,” the report notes. “Investors and analysts have questioned their ability to grow revenue. And, brands [...] more...
Spruce Media Designated a Strategic Preferred Marketing Developer by Facebook® PMD Program
San Francisco, CA (September 21, 2012) – Spruce Media, an enterprise class software solution built from the ground up exclusively for Facebook Ads, today announced that it has earned the distinction of being named a Strategic Preferred Marketing Developer (PMD) by Facebook—the highest distinction of excellence Facebook has ever offered [...] more...
Facebook FTW: Leveraging Earned Media at Scale
As many of us in the online advertising industry now know, Facebook is not about advertising; rather, it’s about stories and earned media. The fact is, Facebook controls one third of all online page views, so brands need to embrace Facebook, since that is where their audience is spending time [...] more...
GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement?
ADOTAS – General Motors‘ announcement yesterday that it was pulling its $10 million Facebook advertising budget came at a choice time — mere days before the world’s largest social network was expected to go public — and it’s prompted quite a bit of chatter about what that says about the [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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