spruce-media



Spruce Media Issues State of Facebook Advertising Report for Q3

Written on
October 29th 2013
Author
Mike Daly

ADOTAS – In advance of Facebook’s Q3 2013 earnings call tomorrow, Spruce Media, a leading provider of enterprise-class marketing solutions for Facebook Ads and one of Facebook’s 14 strategic PMD, has just announced its new State of Facebook Advertising Q3 2013 report. In the report, Spruce Media provides statistical and trend analysis ... more...

Today’s Burning Question: Simplifying Facebook Ads

Written on
June 7th 2013
Author
Mike Daly

ADOTAS – Today we solicited responses from industry leaders to the following Burning Question: ”What do you think of Facebook’s decision to simplify its ad-buying process by eliminating half of its 27 ad units?” Here’s how they responded: “We are very excited about Facebook’s announcement today. By simplifying their ad products, Facebook is making the ‘Path ... more...

State of Facebook Ads: CPMs Go Down, Inventory Goes Way Up

Written on
May 1st 2013
Author
Adotas

ADOTAS – Spruce Media, a leading provider of enterprise-class marketing solutions for Facebook Ads and one of 13 Strategic Preferred Marketing Developer partners, has issued its State of Facebook Advertising Q1 2013 report. The report offers an inside look at the state of advertising on Facebook in Q1 2013 and offers predictions for remainder ... more...

Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy ... more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Spruce Media Issues ‘State of Facebook Ads Q4′ Report

Written on
January 23rd 2013
Author
Mike Daly

Spruce Media’s “State of Facebook Ads Q4″ has been submitted for your perusal. Some key data points to highlight: CPM Trends Newsfeed CPM in Q4 rises further, showing clear increase in competition in Facebook Ad market. Newsfeed mobile CPM is down 10% Q3 to Q4. Desktop Newsfeed CPM is up 34% Q3 to Q4. CTR ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

Study: Brands Are Embracing Facebook as a ‘Must-Buy’

Written on
October 22nd 2012
Author
Mike Daly

In advance of Facebook’s earnings call today (Tuesday), Spruce Media took a detailed look at FB’s advertising stats from Q3 2011 to Q3 2012. “Since their IPO, Facebook has faced significant scrutiny around their ad offering,” the report notes. “Investors and analysts have questioned their ability to grow revenue. And, brands ... more...

Spruce Media Designated a Strategic Preferred Marketing Developer by Facebook® PMD Program

Written on
September 21st 2012
Author
Press Release

San Francisco, CA (September 21, 2012) – Spruce Media, an enterprise class software solution built from the ground up exclusively for Facebook Ads, today announced that it has earned the distinction of being named a Strategic Preferred Marketing Developer (PMD) by Facebook—the highest distinction of excellence Facebook has ever offered ... more...

Facebook FTW: Leveraging Earned Media at Scale

Written on
September 6th 2012
Author
Rob Jewell

As many of us in the online advertising industry now know, Facebook is not about advertising; rather, it’s about stories and earned media. The fact is, Facebook controls one third of all online page views, so brands need to embrace Facebook, since that is where their audience is spending time ... more...