sprint



Sprint and DigitasLBi Develop First-of-its-Kind Gesture-Based Retail Experience

Written on
December 5th 2013
Author
AdotasWire

CHICAGO, December 05, 2013 (ADOTAS) — DigitasLBi, a global marketing and technology agency, and Sprint have created a new, gesture-based, interactive retail experience called “Shop. Hands Free. In 3D.” that allows consumers to browse Sprint products and plans without touching a screen or clicking a mouse. This new way to shop ... more...

DigitasLBi Appoints Davin Power as EVP of Account Management

Written on
November 13th 2013
Author
AdotasWire

CHICAGO, November 12, 2013 (ADOTAS) —DigitasLBi, a global marketing and technology company, announced today the appointment of Davin Power as EVP of Account Management in Chicago. Power will lead DigitasLBi’s agency-of-record work with Sprint (as part of Publicis Groupe’s Team Sprint), and will report to Douglas Ryan, President, DigitasLBi Chicago ... more...

Millennial Media Joins Forces With Sprint’s Pinsight Media+ to Drive App Discovery via Native Device Advertising

Written on
October 24th 2013
Author
AdotasWire

BALTIMORE, October 24, 2013 (ADOTAS) — Millennial Media (NYSE:MM), the independent leader in mobile advertising, today announced a deal with Pinsight Media+™, in which Sprint’s media company will plug into the Millennial Media platform to display premium apps from Millennial Media’s advertiser base onto Sprint’s native device inventory. The apps will ... more...

EXCLUSIVE: Yahoo Genome Mastermind Freedman on Joining Nativo

Written on
October 14th 2013
Author
Richard L. Tso

ADOTAS — Jay Freedman, former VP of Yahoo, will be joining the ranks of native ad company Nativo as the company’s first Chief Revenue Officer. This decision by Nativo highlights added emphasis towards top-line growth and building a scalable company. And it’s a smart move since native advertising is white ... more...

Adrian Grenier’s SHFT & BBMG Launch Branded Content Offering

Written on
October 7th 2013
Author
AdotasWire

AUSTIN, October 7, 2013 (ADOTAS) – As the SXSW Eco conference gets under way today, BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational Consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good. Combining ... more...

Breaking: VivaKi and Mass Relevance Announce Partnership

Written on
June 17th 2013
Author
AdotasWire

AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global leader in digital advertising solutions, and Mass Relevance, the technology leader in social curation and integration, today announced a strategic partnership to drive paid media ROI through engaging, interactive social experiences. The partnership will give all Publicis Groupe agencies access to ... more...

Last Word on The Oscars: J. Law, Affleck, Grey Poupon Generate Most Award Night Social Buzz

Written on
February 26th 2013
Author
Mike Daly

We know who took home those golden statuettes, but only Jennifer Lawrence won both the Oscar and the hearts and minds of the online social crowd, according to this infographic produced by ShareThis. The height of the night’s sharing activity came on Facebook (56%), followed by Twitter (30%). Socially speaking, the big ... more...

BII REPORT: Why Mobile Video Is Set To Explode

Written on
February 26th 2013
Author
Business Insider

In a recent report, BI Intelligence analyzes the impact of 4G LTE and device design improvements on mobile video growth, examines who watches mobile video and how they watch it, and details the mobile video monetization opportunity. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url ... more...

Digitas Merges with LBi

Written on
February 5th 2013
Author
Mike Daly

The Publicis Groupe is merging Digitas and LBi to create a leading digital agency global network (5,700 strong. 25+ countries). Luke Taylor (pictured), chief executive of LBi, has been named Global CEO of the newly formed DigitasLBi. The Publicis Groupe acquired the Amsterdam-based LBi last September in a deal valued at ... more...

VIDEO: Digitas, Leo Burnett partner on Sprint iPhone 5 Campaign

Written on
December 21st 2012
Author
Mike Daly

Team Sprint — Digitas and Leo Burnett — have partnered to present the “I Am Unlimited” campaign launching Sprint’s iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The capabilities of Sprint’s iPhone 5 allow users to download music and video, surf the web and stay ... more...