spot-runner
Industry news on partnerships
ADOTAS — Katz 360 Sales, Organic, Spot Runner, Yodle and the Performance Marketing Alliance all had recent announcements. Organic, a digital communications agency, released the results of its ROI study of Microsoft search engine, Bing. Using its Return on Marketing Investment model (ROMI) and Spend Plan Optimization Tool (SPOT), Organic compared [...] more...
Hires Round-Up: AdGent007, Pandora, Spot Runner, Disney
ADOTAS – Another Yahooer has jumped ship: the former SVP of international operations, John Marcom, has joined AdGent007 as COO. Pandora Media has hired Bill McDonald as sales manager for the northwest territory. Previously, McDonald was a network sales manager at CNET. Spot Runner has welcomed Jon Rosen as vice president of [...] more...
Hires, Fires Round-Up: IMG, Spot Runner, GSI, TruMedia
ADOTAS – Talent agency IMG is saying goodbye to its media head, Chris Albrecht, who joined the firm last September. While the split was amicable according to IMG, Albrecht wasn’t able to raise $250 million for an investment fund – the task for which he was hired. That’s not a [...] more...
Spot Runner Grabs $51 Million
ADOTAS – Spot Runner just secured a major round of cashola ($51 million!) from the likes of fancy-pants Groupe Arnault/LVMH, the U.K. media group Daily Mail and General trust, Spanish-speaking media titan Grupo Televisa and hedge fund Legg Mason Capital Management, among others. Spot Runner, an online virtual ad agency, will [...] more...
Spot Runner Deals Blow To MSN, Snags Top Exec
ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...
Spot Runner Buys Weblistic to Boost Presence in Online Ad World
ADOTAS — Online ad company Spot Runner announced today the acquisition of Weblistic, an online marketing solutions agency that serves local businesses. The deal was an all stock transaction – financial details were not disclosed. Spot Runner develops technology solutions for small local businesses to help them create video ads for [...] more...
Who Will WPP Buy?
On Friday, WPP chief executive Martin Sorrell teased the media by saying that his company would be purchasing another U.S. internet ad firm and announce it in the “coming days.” The question is, “Who will it be?” The firm has been acquisition hungry since its last major purchase of 24/7 Real [...] more...
Spot Runner Gets Media Investment
Spot Runner, an agency that lets local businesses purchase cable and broadcast TV ads online, has received investment and endorsement from WPP, CBS Corporation, Interpublic Group and others. As an ad buyer, WPP handles about $50 billion in client advertising funds. WPP plans to use Spot Runner’s service to help clients [...] more...
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Latest News
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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