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The Digital Dynamo! Arena Media Networks Rewrites the Book on Sports Venue Marketing

Written on
February 23rd 2007
Author
Ronald Zaslow

Technology is constantly shaping the marketing and advertising world. Not surprisingly, the sports sector consistently proves to be fertile ground for its growth and advancement. In a marketplace where gaining the fan dollar is the end game, one platform, digital advertising displays, is emerging in arenas and stadiums [...] more...