sports



UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperatives

Written on
January 7th 2014
Author
AdotasWire

PASADENA, Calif., January 7, 2014 (ADOTAS) – UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of  Florida State and Auburn fans’ mobile social behavior ... more...

Miami Herald the First Paper to Partner With Sports News Startup to Increase Online Traffic

Written on
November 5th 2013
Author
AdotasWire

MIAMI, November 5, 2013 (ADOTAS) – Sportsmanias.com, the leading real-time team news aggregator, announced today a partnership with the Miami Herald, a leading newspaper that is part of The McClatchy Company. The broad partnership involves Sportsmanias driving viewer traffic to the Miami Herald website through the posting of beat writer ... more...

The State of Online Video Advertising: Growing, Pricey, Fragmented

Written on
April 23rd 2013
Author
Peter Koeppel

ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years ... more...

Slam Dunk: Phizzle Adds Sizzle to Sports Marketing with Mobile, Social Campaigns

Written on
March 1st 2013
Author
Larissa Lohman

Few industries boast the depth of brand loyalty that pro sports enjoys. Mobile devices and social media offer us the unprecedented ability to follow our favorite teams and players. But we also live in an era in which huge contracts, outsized egos and high ticket prices might make fans feel ... more...

Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of ... more...

Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video Viewing Will Double on Super Bowl Sunday

Written on
January 29th 2013
Author
Tamara Gaffney

Those of us in the advertising profession don’t view the Super Bowl like most Americans do. Most viewers will be focused on watching their big screen TVs, eating Super Bowl munchies and hoping for their favorite team to score another touchdown. Marketers, however, think of it as the Oscars of ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Affiliate Summit East is Here!!

Written on
August 10th 2012
Author
Warren Corpus

As the great philosopher Bananarama once said, “It’s a cruel… cruel summer”.  We’ve sweated through record high temperatures and wave after wave of blistering heat.  Some of us have suffered through power outages and water shortages.  But with our discomfort comes some relief – Affiliate Summit is finally here! Personally, I’ve ... more...

Study: Women Dominate Online Purchase Discussion — and Not on Twitter or Facebook

Written on
March 27th 2012
Author
Brian LaRue

ADOTAS – According to research that social media monitoring and analytics company Visible Technologies released today, 69 percent of online posts expressing purchase intent are written by women — but advertisers have been slow to leverage the places on the internet where the social conversation is happening that brings women ... more...

Golf Audience unveils new ad network

Written on
March 26th 2009
Author
Edward Barrera

ADOTAS — Golf Audience Network has partnered with Adify to launch a new ad network focused exclusively on original digital content for the golf-enthusiast audience. The new network went live Wednesday with a national broadcasting sponsorship promoting The Masters in addition to several national hotel deals. Golf Audience Network has an ... more...