sports
March Madness Mayhem!
ADOTAS - This is an abundant time of year for CBS Corp. March Madness has lent itself to being an online juggernaut for the entertainment firm and Les Moonves; the company’s president was honest with his assumptions as to why this fact is true. “People sit at their computers and [...] more...
Hearst-Argyle Goes Back to High School
Hearst-Argyle Television, Inc. announced today the launch of High School Playbook (highschoolplaybook.com), a first-of-its-kind product to bring high school sports action to all three screens — TV, web and mobile devices. It is the first high school sports programming venture to combine social networking with music, statistics and robust, high-definition video, [...] more...
AOL Gets Super Bowl Fever
Once again, AOL will be hosting the annual Super Sunday Poll, which lets users watch and vote for their favorite Super Bowl ads on AOL Sports. The web portal will also be covering the big game with Sports Bloggers Live, AOL’s online sports radio program webcasting direct from Miami during [...] more...
Mail Makes the Completion: A Look at Mercury Communication Group’s Targeted Sports Marketing Solution
Sports fans are always looking for outlets to engage their heroes. There is no better medium than mail, whether in traditional hard copy mode or of the electronic variety. A response to a fan correspondence can create a lifetime of cherished memories and a strong level of devotion [...] more...
Pod Design Indulges Fantasy League Fans with Dueling Mascots
The percentage of men involved in some form of online fantasy sports is rapidly rising. Whether it’s the NBA, NFL or MLB, 18-34 males and beyond are savoring the ability to live vicariously through their favorite players while engaging in virtual competition in the process. One of the upstart companies to [...] more...
Double Fusion Signs Sports Games
In-game advertising company Double Fusion has announced new partnerships with the sports games PowerFootball and ManagerZone. Both games are aimed squarely at the 18-34 year old demographic. PowerFootball is an online soccer game with more than 1.8 million registered users, that lets players challenge other people around the world, participate [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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