sponsorships
2013 Media Landscape: 3 Trends To Consider
2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media [...] more...
Social Media Sponsorships Rocketed in 2009, PQ Reports
ADOTAS – I hope this idea isn’t too wild or anything, but this social media thing might actually be taking off with advertisers. According to PQ Media, which labels itself an “alternative media econometrics,” while traditional media marketing took a double-digit tumble, social media sponsorships jumped by about 14% to [...] more...
Nissan to Exclusively Sponsor Slate Redesign
To cap its week-long 10th anniversary celebration, daily online magazine SLATE is launching a new home page redesign today. Nissan will be the exclusive sponsor of the redesign, with ad positions running throughout the day and a spot in the premium ad position known as “The Sweet Spot” at the [...] more...
Best of the Web Offers Free Sponsorships
Online directory Best of the Web (BOTW)—which bills itself as “the Internet’s oldest directory”, having listed categorized and human-evaluated Web pages since 1994–is offering free sponsorships for 60 days within their directory categories. Ads are displayed at the top of the directory category, alongside BOTW search results, and within the [...] more...
Vizi|Media Sells Sponsorships for Care2
Media representation company Vizi|Media, formerly known as ICON Advertising Solutions, has signed an exclusive advertising representation agreement this past Thursday with Care2.com, an online community website dedicated to bringing environmentally and socially responsible non-profits, businesses, and individuals together. Vizi|Media will sell sponsorships on Care2′s website, which reaches an audience that’s [...] more...
iSee Radio Extends Relationships, Offers More Interactive Ad Opportunity
iSeeRadio, which enables radio stations to broadcast live interactive video and audio through its customizable media player to audiences anywhere, announced new sponsorship deals at this week’s Radio Advertising Bureau conference in Dallas. The company has now expanded its relationships with Clear Channel and Budweiser, with the latter sponsoring Clear [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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