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Three Reasons Why Global Native Ads Need to Be Localized

Written on
February 27th 2013
Author
Liz Elting

Native ads became the hottest social media marketing tool of 2012. With promoted tweets, sponsored Facebook stories and YouTube videos, advertisers found creative methods to place messaging in front of prospects in unobtrusive, successful ways. As advertisers set aside larger segments of marketing budgets for native ad campaigns in 2013, they [...] more...



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An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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