sponsored-stories



Are Facebook Ads Performing?

Written on
May 31st 2013
Author
Greg Kunkel

ADOTAS — With one year as a public company fully under its belt, Facebook was once again the talk of the town.  We’ll leave the stock price analysis to financial pundits; digital marketers want to know how the ads are performing. According to a data analysis by Marin Software comparing Q1 ... more...

Challenge Accepted: 3 Mobile Opportunities in 2013

Written on
May 10th 2013
Author
Bodhi Short

ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and ... more...

Native + Data = Scale

Written on
March 7th 2013
Author
Cory Treffiletti

Native + Data = Scale This is a formula you’d better get used to quickly because its going to be powering everything you know about the Native Advertising sector for many months to come. Native advertising is hot right now.  More and more advertisers are testing out ways to get their messaging ... more...

Three Reasons Why Global Native Ads Need to Be Localized

Written on
February 27th 2013
Author
Liz Elting

Native ads became the hottest social media marketing tool of 2012. With promoted tweets, sponsored Facebook stories and YouTube videos, advertisers found creative methods to place messaging in front of prospects in unobtrusive, successful ways. As advertisers set aside larger segments of marketing budgets for native ad campaigns in 2013, they ... more...

Today’s Burning Question: The Atlantic’s Sponsored Scientology Story Debacle

Written on
January 18th 2013
Author
Mike Daly

Today’s Burning Question from Adotas is: ”What can be learned from The Atlantic’s Scientology Sponsored Story debacle?” Here’s how our industry contacts weighed in: “The fact that there is so much internal and external strife at The Atlantic about native ads is not surprising. Ads that appear as content, such as native ads, ... more...

BUSINESS INSIDER: The Atlantic and the Native Ad that Wasn’t

Written on
January 18th 2013
Author
Business Insider

A lot of magazines sell sponsored content to advertisers. (Business Insider has several sponsored content series running right now, for instance.) The usual rule is that such stories must be clearly labeled so that readers can see whether editorial may have been influenced by advertisers. Normally, however, both the publisher ... more...

2013: The Year of Mobile Social Marketing

Written on
January 3rd 2013
Author
Roger Katz

As a brand marketer, you’re probably well into thinking about the year ahead. What’s the biggest trend you should be watching? The biggest opportunity? The biggest challenge? Here’s your answer to all three questions: mobile social marketing. Now you’re probably immediately thinking “I’ve heard that this is the ‘year of mobile’ before!” ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

Are Mobile Ads The Next Big Thing?

Written on
December 21st 2012
Author
Peter Koeppel

Mobile is the fastest growing channel among consumers, which has media buyers taking notice. However, a new study conducted by Forrester and Velti shows that mobile advertisers aren’t approaching the mobile market with the right attitude and approach. In short, most marketers are dropping the ball big time. What’s happening? Ignoring most ... more...