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Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

Staying Local on Facebook is Vital for Brands of All Sizes

Written on
January 24th 2013
Author
Jay Hawkinson

In Facebook’s infancy, large brands could create a single corporate Facebook page and appease their many fans across the globe, but as Facebook and the expectations of its users evolve, so too must the businesses that use it. And make no bones about it, businesses should be using it. Recent ... more...

Don’t Underestimate Social Advertising’s First Mover Advantage

Written on
December 7th 2012
Author
Thomas Moyer

The opportunities in social marketing are becoming more apparent to brands, but most marketers aren’t laser focused on every update and release coming out of the social media space. New tools often go unused or underutilized as a result.  Not every new social media bell and whistle will be relevant ... more...