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Report: Advertisers Should Pour Money Into Sponsored Links’ Coffers

Written on: March 6th 2008
Author: Editor

ADOTAS — Sponsored links disproportionately affect younger web surfers and those who are about to make big changes in their life, according to a BIGresearch analysis. The consumer intelligence firm’s Simultaneous Media Survey showed that 9% of respondent are “greatly influenced” by sponsored links when searching for products online. Those who [...] more...

TheStreet Picks Up AdSonar

Written on: October 24th 2007
Author: Editor

TheStreet.com, Inc., a provider of financial news and ratings, business and investment content and custom advertising solutions, and Quigo, a provider of premium publisher advertising solutions announced that they have entered a multi-year, exclusive relationship in which TheStreet.com will deploy a custom version of Quigo’s AdSonar platform across its web [...] more...

Features

Decision 2008, The Internet Changed Everything October 7th 2008
Four UXD Commandments for the Interactive World October 7th 2008
GlobalSpec’s Spa Promo is a Hit October 7th 2008
Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
Banners: Back from the Dead October 3rd 2008

Features Archive

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HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...