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NAD Reviews Taboola’s Native Ad Widget, Recommends Clearer Disclosures

Written on
May 22nd 2014
Author
Press Release

NEW YORK, May 22, 2014 (ADOTAS) – The National Advertising Division has recommended that Taboola LCC, modify its native advertising “recommendation widget” to better assure that consumers understand that clicking on links provided by Taboola will take them to “sponsored content.” NAD is an investigative unit of the advertising industry’s system ... more...

The Instragram Fiasco: It’s Over, Put Down Your Pitchforks

Written on
December 19th 2012
Author
Richard L. Tso

People love uploading and sharing their most intimate moments with family and friends using the popular mobile app Instagram, but now users using the popular photo-sharing service may be inadvertently signing up to have their images used in ads without their permission. Or at least that’s what would have happened ... more...

Group Messaging Offers Grand Brand Opportunities

Written on
March 30th 2011
Author
Gavin Dunaway

ADOTAS – A feature in Bloomberg Businessweek suggests GroupMe cofounders Steve Martocci and Jared Hecht were inspired to create their group messaging service by their inability to digitally connect with friends during concerts by their favorite band Disco Biscuits, one of those acts known for its excessive jamming. As a musician, ... more...

Media Mixers: Zynga Lights Up New York CityVille

Written on
March 23rd 2011
Author
Gavin Dunaway

ADOTAS – The virtual city came to the real one last night — and it brought along the virtual farm, the virtual frontier and the virtual mafia. Social gaming kingpin Zynga held a colorful cocktail party in SoHo celebrating the success of its cadre of social games — including the ... more...

StumbleUpon Extends Welcome Mat to Brands and Agencies With Paid Discovery

Written on
March 16th 2011
Author
Gavin Dunaway

ADOTAS – The most convenient feature of the Internet browser could be the back button, allowing the surfer to trace all those crumbs that brought him/her to the here and now. But at the end of the line, the forward button rests transparent on the browser toolbar, and that’s where ... more...

YouTube Gets a Talent Agency

Written on
March 8th 2011
Author
Gavin Dunaway

ADOTAS – With the news that Google had acquired Next New Networks (NNN) through YouTube, speculation began that Big G was jumping into the content creation biz. But no, Google won’t be pulling out the director’s chair and tying an ascot around its neck — because NNN doesn’t produce ... more...