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EXCLUSIVE: HookLogic Launches Retail Search Exchange, RTB for Retail

Written on
March 26th 2013
Author
Richard L. Tso

ADOTAS – Google recently announced that its product listing ads (PLAs) are now viewable on smartphones in all markets, given that the ad campaigns are upgraded to “enhanced” on the platform. PLAs are a popular advertising format for retailers and brands, offering them a prominent and seamless way to showcase ... more...

Native + Data = Scale

Written on
March 7th 2013
Author
Cory Treffiletti

Native + Data = Scale This is a formula you’d better get used to quickly because its going to be powering everything you know about the Native Advertising sector for many months to come. Native advertising is hot right now.  More and more advertisers are testing out ways to get their messaging ... more...

Three Reasons Why Global Native Ads Need to Be Localized

Written on
February 27th 2013
Author
Liz Elting

Native ads became the hottest social media marketing tool of 2012. With promoted tweets, sponsored Facebook stories and YouTube videos, advertisers found creative methods to place messaging in front of prospects in unobtrusive, successful ways. As advertisers set aside larger segments of marketing budgets for native ad campaigns in 2013, they ... more...

Report: Facebook Tests Search Option with Googley Results

Written on
August 20th 2012
Author
Mike Daly

Adweek reported Monday that Facebook is testing out sponsored search ads ala Google, with clients ranging from Disney Interactive, Zynga and other gaming sites to Match.com. The ads appear at or near the top of the user’s search results under a separate “Sponsored” heading. Adweek staffer Tim Peterson, citing an unnamed Facebook flack, reported that ... more...