ADOTAS – There … my Inbox can breathe again. Anametrix announced that 22squared, the fifth-largest, full-service, independent advertising agency in the U.S., will use the Anametrix real-time marketing analytics platform to optimize results reporting and increase return on marketing investment for its clients. The agency’s roster of iconic brands includes Baskin-Robbins, Buffalo Wild Wings, [...] more...
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing. Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization. With the advance [...] more...
Hold onto your hats: Yes, the banner ad has been around for nearly 20 years. John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative [...] more...
Ad/marketing firms comprise 16 percent of the top 100 companies on this year’s Inc. 5000, Inc. Magazine’s annual list of the 5,000 fastest-growing companies in America. They are: 7. Adroll 14. RateSpecial Interactive 26. Leadnomics 27. Spongecell 32. Adap.tv 36. 29 PRime 37. WebMax 44. Inspira Marketing Group 49. YMarketing 54. Altitude Digital Partners 55. Media Forge 61. Brafton 73. eGumball 81. Reputation Management Consultants 86. Bizo 98. [...] more...
ADOTAS – Sometimes it’s not the size of the investment, but the people opening up their wallets. Google Executive Chairman Eric Schmidt and Raptor Group Chairman and Managing Director Jim Pallotta led a round of funding for dynamic display firm Spongecell that included participation from Pittsburgh Steelers Board Member Brian [...] more...
Cielo, a popular club in the New York City Meat Packing District, has chosen Spongecell to promote events online and bring the users off their computers and into the club. This is another form of integrative marketing that has gained momentum recently. Spongecell allows anyone to click and customize an alert [...] more...
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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- Report: Tremor Video Files for IPO: [...] company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering
- Report: Tremor Video Files for IPO: [...] Friday, based on a May 9 report from Bloomberg, we conducted a poll asking
- Bob Gordon: Cave Drawings still convey their creators thoughts and ideas...the debate about the effectiveness of display
- Streaming Music Service Payments | Copy Combine Transform: [...] pressure on recorded music value has resulted in a streaming service business model that