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Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing [...] more...

IAB Ad Op Summit: Need for speed in ad loads

Written on
November 17th 2009
Author
Gavin Dunaway

ADOTAS – “I have never heard a complaint that an ad loaded too fast,” quipped Bryant Mason, principal test manager for Microsoft Advertising, at a panel of the IAB 2009 Ad Operations Summit. Speed may kill on the highway, but it thrills on the net. In recognition of that, the IAB’s [...] more...

Fox Videos Online Thanks To Brightcove

Written on
June 18th 2007
Author
Sarah Novotny

Fox Entertainment Group (FEG) has partnered up with Brightcove, to provide each FOX network and studio the ability to program and host ad-supported Internet video sites and consumer media campaigns. “Brightcove’s tools and services enable us to quickly and easily deploy broadband video on our network Web sites while retaining control [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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