speed



The Value of Data in Mobile Advertising

Written on
June 6th 2013
Author
Victor Milligan

ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. The Mobile Context It is no different in mobile advertising. It ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

IAB Ad Op Summit: Need for speed in ad loads

Written on
November 17th 2009
Author
Gavin Dunaway

ADOTAS – “I have never heard a complaint that an ad loaded too fast,” quipped Bryant Mason, principal test manager for Microsoft Advertising, at a panel of the IAB 2009 Ad Operations Summit. Speed may kill on the highway, but it thrills on the net. In recognition of that, the IAB’s ... more...

Fox Videos Online Thanks To Brightcove

Written on
June 18th 2007
Author
Sarah Novotny

Fox Entertainment Group (FEG) has partnered up with Brightcove, to provide each FOX network and studio the ability to program and host ad-supported Internet video sites and consumer media campaigns. “Brightcove’s tools and services enable us to quickly and easily deploy broadband video on our network Web sites while retaining control ... more...