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Will Your $4-Million Super Bowl Ad Soar or Flop? Find Out Before You Air It

Written on
January 30th 2014
Author
Ryan Pamplin

ADOTAS – This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand lift ... more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on
January 9th 2013
Author
Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012.  Morse was responsible for all ... more...